عنوان

Managing in the media /

شابک

008049627X

شابک

1136055134

شابک

1429483229

شابک

9780080496276

شابک

9781136055133

شابک

9781429483223

شابک اشتباه

0240515994

شابک اشتباه

9780240515991

شماره

b761068

عنوان اصلي

Managing in the media /

نام عام مواد

[Book]

نام نخستين پديدآور

Peter Block, editor [and others].

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Focal Press,

تاریخ نشرو بخش و غیره

2001.

نام خاص و کميت اثر

1 online resource (xxiii, 388 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 363-372) and index.

متن يادداشت

pt. 1. The media environment -- pt. 2. Management theories and applications to the media industry -- pt. 3. Media management in action.

بدون عنوان

0

متن يادداشت

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates. Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager. This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers.

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

CL0500000285

عنوان

Managing in the media.

شماره استاندارد بين المللي کتاب و موسيقي

9780240515991

موضوع مستند نشده

Mass media-- Great Britain-- Management.

موضوع مستند نشده

Mass media-- Management.

موضوع مستند نشده

Mass media-- Management.

موضوع مستند نشده

SOCIAL SCIENCE-- Media Studies.

موضوع مستند نشده

Great Britain.

بدون عنوان

7

موضوع مستند نشده

SOC-- 052000

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Block, Peter,1939-

تاريخ عمليات

20201204204356.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y