عنوان

EMarketing eXcellence :

شابک

0750663596

شابک

9780750663595

شماره

b760052

عنوان اصلي

EMarketing eXcellence :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the heart of business /

نام نخستين پديدآور

P.R. Smith and Dave Chaffey.

وضعيت ويراست

2nd ed.

محل نشرو پخش و غیره

Burlington, MA :

نام ناشر، پخش کننده و غيره

Elsevier Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2005.

نام خاص و کميت اثر

xviii, 372 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm.

عنوان فروست

E-marketing essentials

متن يادداشت

Previous edition: 2002.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Includes Web resources.

متن يادداشت

Chapter 1. Introduction to e-marketing --Chapter 2. ReMix --Chapter 3. e-Models --Chapter 4. e-Customers --Chapter 5. e-Tools --Chapter 6. Site design --Chapter 7. Traffic building --Chapter 8 E-CRM --Chapter 9. E-business chapter 10. E-planning.

بدون عنوان

0

متن يادداشت

As with the rest of the "Emarketing Essentials" series, the key features of "Emarketing Excellence" are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation; Practical - case studies from B2C, B2B, NfP, large and small organisations as practical - UK and European emphasis; Balanced - insights based on industry research, reports and some academic work where appropriate; Also a range of viewpoints - not just the author's view, but also other leading opinion formers; Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date; Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter; Successful - The first ed has sold 3,700 copies. It provides guidance on how to write, edit and publish more effective content for the online readership. It is set out in a clearly structured style to ensure the points being made are easily accessible.

موضوع مستند نشده

Internet marketing.

موضوع مستند نشده

Internet marketing.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Smith, P. R., (Paul Russell),1957-

مستند نام اشخاص تاييد نشده

Chaffey, Dave,1963-

تاريخ عمليات

20201204194945.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y