عنوان

Voice-of-the-customer marketing :

شابک

0071743081

شابک

9780071743082

شابک اشتباه

007174083X

شابک اشتباه

9780071740838

شماره

b757447

عنوان اصلي

Voice-of-the-customer marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a revolutionary five-step process to create customers who care, spend, and stay /

نام نخستين پديدآور

Ernan Roman.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

McGraw-Hill,

تاریخ نشرو بخش و غیره

©2011.

نام خاص و کميت اثر

1 online resource (xvi, 248 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Vision for VOC-driven marketing -- Conduct and apply VOC relationship research -- Create VOC-driven opt-in relationship strategies -- Create VOC-driven multichannel mix -- Create a VOC-driven social media -- Invest in an excellent customer service experience.

بدون عنوان

1

متن يادداشت

From the father of Direct Marketing, the revolutionary five-step Customer Relationship Marketing process that has helped Microsoft, NBC, and IBM, increase sales by 75 percent. 'Ernan Roman's 'Wisdom of the Customer' methodology has achieved unprecedented results for cutting-edge marketers! Read this before your competitors do' - Don Peppers and Martha Rogers, Ph. D., Peppers & Rogers Group. "Voice of the Customer" presents a proven step-by-step process for engaging the customer and capturing their 'voice' in every step of the sales and marketing process. Ernan Roman, the award-winning DM guru who created such concepts as IDM (Integrated Direct Marketing) and permission/opt-in marketing shows you the most effective ways to research customer needs and deliver sales/marketing messages that guarantee high returns. The book's case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make - trying to manage customers rather than continually engaging them; focusing on the needs of the seller, rather than the buyer; etc. - and how to avoid them. For business owners and marketers who seek the wisdom and guidance of their customers, this book delivers the wisdom and experience of true visionary.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

4833410B-260D-4F60-845A-043623521B68

عنوان

Voice-of-the-customer marketing.

شماره استاندارد بين المللي کتاب و موسيقي

9780071740838

موضوع مستند نشده

Consumer profiling.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Database marketing.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Customer Relations.

موضوع مستند نشده

Consumer profiling.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Database marketing.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

BUS-- 018000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Roman, Ernan.

تاريخ عمليات

20201204173735.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y