عنوان

Strategic marketing for health care organizations :

شابک

0787984965

شابک

9780787984960

شماره

b752600

عنوان اصلي

Strategic marketing for health care organizations :

نام عام مواد

[Book]

ساير اطلاعات عنواني

building a customer-driven health system /

نام نخستين پديدآور

Philip Kotler, Joel Shalowitz, and Robert J. Stevens.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

San Francisco :

نام ناشر، پخش کننده و غيره

Jossey-Bass,

تاریخ نشرو بخش و غیره

©2008.

نام خاص و کميت اثر

xx, 556 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The role of marketing in health care organizations -- Defining the health care system and its trade-offs -- The health care industry and marketing environment -- Determinants of the utilization of health care services -- Strategy and market planning -- How health care buyers make choices -- Using market information systems and marketing research -- Market segmentation, targeting, positioning, and competition -- Shaping and managing product and service offerings -- Developing and branding new offerings -- Pricing strategies and decisions in health care -- Designing and managing health care marketing channels -- Designing and managing integrated marketing communications -- Personal marketing communications: word-of-mouth, sales, and direct marketing -- Organizing, implementing, and controlling marketing.

بدون عنوان

0

متن يادداشت

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care_arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

موضوع مستند نشده

Medical care-- United States-- Marketing.

موضوع مستند نشده

Consumer Behavior.

موضوع مستند نشده

Marketing of Health Services-- methods.

موضوع مستند نشده

Medical care-- Marketing.

موضوع مستند نشده

Medical care-- United States-- Marketing.

موضوع مستند نشده

United States.

موضوع مستند نشده

United States.

بدون عنوان

2

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

شماره رده

نشانه اثر

کد سيستم

مستند نام اشخاص تاييد نشده

Kotler, Philip.

مستند نام اشخاص تاييد نشده

Shalowitz, Joel,1953-

مستند نام اشخاص تاييد نشده

Stevens, Robert J., (Robert John),1955-

تاريخ عمليات

20201204121306.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y