عنوان

The why of consumption :

شابک

0203380339

شابک

0203569873

شابک

0415220955

شابک

1134374542

شابک

113459898X

شابک

1134599021

شابک

113459903X

شابک

1280023104

شابک

6610023107

شابک

6610047472

شابک

9780203380338

شابک

9780203569870

شابک

9780415220958

شابک

9781134374540

شابک

9781134598984

شابک

9781134599028

شابک

9781134599035

شابک

9781280023101

شابک

9786610023103

شابک

9786610047475

شابک اشتباه

0203338324

شابک اشتباه

0415316170

شابک اشتباه

9780415316170

شماره

b747668

عنوان اصلي

The why of consumption :

نام عام مواد

[Book]

ساير اطلاعات عنواني

contemporary perspectives on consumer motives, goals, and desires /

نام نخستين پديدآور

edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2003.

نام خاص و کميت اثر

1 online resource (xxii, 330 pages) :

ساير جزييات

illustrations

عنوان فروست

Routledge interpretive marketing research ;

مشخصه جلد

1

متن يادداشت

Originally published 2000 by Routledge.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi [and others] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein [and others] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook.

بدون عنوان

0

متن يادداشت

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

عنوان

Why of consumption.

شماره استاندارد بين المللي کتاب و موسيقي

0203388828

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumers-- Research.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Consumer Behavior.

موضوع مستند نشده

Business & Economics.

موضوع مستند نشده

Commerce.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumers-- Research.

موضوع مستند نشده

Marketing & Sales.

موضوع مستند نشده

BUS-- 016000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Huffman, Cynthia.

مستند نام اشخاص تاييد نشده

Mick, David Glen.

مستند نام اشخاص تاييد نشده

Ratneshwar, S.

تاريخ عمليات

20201204074342.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y