عنوان

Tested advertising methods /

شابک

0130957011

شابک

013244609X

شابک

9780130957016

شابک

9780132446099

شماره

b746882

عنوان اصلي

Tested advertising methods /

نام عام مواد

[Book]

نام نخستين پديدآور

John Caples ; foreword by David Ogilvy ; introduction by Gordon White.

وضعيت ويراست

5th ed. /

نام نخستين ويراستار

rev. by Fred E. Hahn.

محل نشرو پخش و غیره

Paramus, N.J. :

نام ناشر، پخش کننده و غيره

Prentice Hall,

تاریخ نشرو بخش و غیره

©1997.

نام خاص و کميت اثر

xxvi, 278 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm.

عنوان فروست

Prentice Hall business classics

متن يادداشت

Includes index.

متن يادداشت

Series from jacket.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The new advertising strategy -- The most important part of an advertisement -- Headlines that attract the most readers -- Right and wrong methods of writing headlines -- Thirty-five proven formulas for writing headlines and direct mail teasers -- Finding the right appeal -- Tested advertising versus untested advertising -- How to put enthusiasm into advertising copy -- How to write the first paragraph -- Right and wrong methods of writing copy -- Twenty ways to increase selling power of copy -- How to avoid special problems in copywriting -- Thirty-two ways to get more inquiries from your advertising -- How to appeal to a mass-market audience -- Layouts and illustrations that attract the most readers -- How to make small ads pay -- Ten brain teasers -- Seventeen ways to test your advertising.

بدون عنوان

0

متن يادداشت

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Advertising.

موضوع مستند نشده

Publicité

موضوع مستند نشده

Advertenties.

موضوع مستند نشده

Advertising.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Caples, John.

مستند نام اشخاص تاييد نشده

Hahn, Fred E.,1925-

تاريخ عمليات

20201204070141.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y