عنوان

Creating value :

شابک

058545809X

شابک

1136413405

شابک

9780585458090

شابک

9781136413407

شابک اشتباه

0750653639

شابک اشتباه

9780750653633

شماره

b746708

عنوان اصلي

Creating value :

نام عام مواد

[Book]

ساير اطلاعات عنواني

successful business strategies /

نام نخستين پديدآور

Shiv S. Mathur and Alfred Kenyon.

وضعيت ويراست

2nd ed.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2001.

نام خاص و کميت اثر

1 online resource (x, 383 pages) :

ساير جزييات

illustrations

متن يادداشت

Previous edition: 1997.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The framework in a nutshell -- Purpose, scope and basics; Fundamentals: the framework and its main building blocks -- Objectives: what is business strategy for?; Competitive and corporate strategy: why centred on offerings?; Understanding competitive positioning and strategy -- Differentiation creates private not public markets; Differentiation and its dimensions: classification of competitive strategies; Competitive positioning: differentiation and price; Competitive positioning in imperfect markets with dominant sellers; Competitive strategies for profit -- Competitive strategy: what makes it profitable?; Competitive strategy: dynamics of positioning; Resources and business strategy -- The theory of winning resources; Winning resources for the manager; The 'scissors' process for choosing a winning competitive strategy; Corporate strategy for clusters of offerings -- Corporate strategy's task is to build financial value; False and valid tests of corporate strategy; The corporate raider or catalyst; Valuable clusters of offerings: relatedness; How do managers develop successful corporate strategies?; Other implications of the framework -- Where in the world to sell and operate; Operating and organizational implications of this framework; Endpiece: business strategy for a new century; Glossary; References; Index.

بدون عنوان

0

متن يادداشت

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout. Highly-acclaimed first edition, 'Creating Value: Shaping Tomorrow's Business', was winner of the MCA price for best management in 1997. Innovative, customer-led view of strategy that includes new examples and updated material. Controversially plays down the role of the international and global given the revolution in communications including the internet.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

95275:95274

عنوان

Creating value.

شماره استاندارد بين المللي کتاب و موسيقي

0750653639

موضوع مستند نشده

Business planning.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

Success in business.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Strategic Planning.

موضوع مستند نشده

Business planning.

موضوع مستند نشده

Concurrentie.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

Strategische planning.

موضوع مستند نشده

Success in business.

موضوع مستند نشده

BUS-- 063000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Mathur, Shiv Sahai.

مستند نام اشخاص تاييد نشده

Kenyon, Alfred.

تاريخ عمليات

20201204064955.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y