عنوان

Public house and beverage management :

شابک

0080549535

شابک

0750646780

شابک

1136370854

شابک

6611029052

شابک

9780080549538

شابک

9780750646789

شابک

9781136370854

شابک

9786611029050

شماره

b745270

عنوان اصلي

Public house and beverage management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

key principles and issues /

نام نخستين پديدآور

Michael Flynn, Caroline Ritchie and Andrew Roberts.

محل نشرو پخش و غیره

Oxford :

نام ناشر، پخش کننده و غيره

Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2000.

نام خاص و کميت اثر

1 online resource (xv, 219 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

A history of the licensed trade industry; The modern industry; The licensed enterprise and the law; The marketing function; Management of the products and services; Managing the human resources; Controlling your profits; Ethics and dilemmas: the challenges of the licensed trade industry; Careers and contacts.

بدون عنوان

0

متن يادداشت

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry. 'Public House & Beverage Management' introduces students to: * Key players * Variations in service offer * Types of management arrangement (managed, leased, tenanted, franchise, freehouse) * Customers and segments * Labour markets and employees * Key elements in the business units * Retailing skills. The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education. Covers the management aspects of the licensed trade industry Progresses from a simple definition through to the management of each function to conclude with the strategic view of both companies and the industry Has a full set of pedagogic features including chapter summaries/objectives, real-life case studies, review and reflect questions and further reading and references.

منبع سفارش / آدرس اشتراک

Elsevier Science & Technology

شماره انبار

95049:95048

عنوان

Public house and beverage management.

شماره استاندارد بين المللي کتاب و موسيقي

9780750646789

موضوع مستند نشده

Bars (Drinking establishments)-- Management.

موضوع مستند نشده

Bars (Drinking establishments)-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.

موضوع مستند نشده

TRAVEL-- Restaurants.

موضوع مستند نشده

BUS-- 081000

موضوع مستند نشده

TRV-- 022000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Flynn, Michael.

مستند نام اشخاص تاييد نشده

Ritchie, Caroline.

مستند نام اشخاص تاييد نشده

Roberts, Andrew,1953-

تاريخ عمليات

20201204053750.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y