عنوان

Marketing in practice /

شابک

0080501389

شابک

0080546625

شابک

1136418334

شابک

1136418377

شابک

1136418385

شابک

9780080501383

شابک

9780080546629

شابک

9781136418334

شابک

9781136418372

شابک

9781136418389

شابک اشتباه

0750667737

شابک اشتباه

0750682868

شابک اشتباه

9780750667739

شابک اشتباه

9780750682862

شماره

b739777

عنوان اصلي

Marketing in practice /

نام عام مواد

[Book]

نام نخستين پديدآور

John Williams.

محل نشرو پخش و غیره

Oxford :

نام ناشر، پخش کننده و غيره

Elsevier/Butterworth Heinemann,

تاریخ نشرو بخش و غیره

©2006.

نام خاص و کميت اثر

1 online resource (119 pages) :

ساير جزييات

illustrations

عنوان فروست

CIM revision cards

متن يادداشت

"The Chartered Institute of Marketing"--Cover.

متن يادداشت

Wire binding, reads with spine at top.

متن يادداشت

1. The marketing function -- 2. Context of marketing -- 3. Integrated marketing mix : product -- 4. The marketing mix : price -- 5. The marketing mix : place -- 6. The marketing mix : promotion -- 7. The integrated marketing mix : service extension (people, physical evidence and process) -- 8. The management of marketing information -- 9. Skills for the marketer -- 10. Bringing it all together : the marketing plan.

بدون عنوان

0

متن يادداشت

Designed specifically with revision in mind, the "CIM Revision Cards" provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned, this title is carefully designed to enable points to be easily extracted and memorised without clouding them in additional information.; It accompanies the "CIM Coursebook" and MarketingOnline website to provide a complete suite of products to support the CIM qualifications.

عنوان

Marketing in practice.

شماره استاندارد بين المللي کتاب و موسيقي

0750667737

موضوع مستند نشده

Chartered Institute of Marketing-- Examinations

موضوع مستند نشده

Chartered Institute of Marketing.

موضوع مستند نشده

Marketing-- Examinations, Study guides.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Green Business.

موضوع مستند نشده

Examinations.

موضوع مستند نشده

BUS-- 094000

موضوع مستند نشده

KMPC

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Williams, John,1949 December 11-

مستند نام تنالگان تاييد نشده

Chartered Institute of Marketing.

تاريخ عمليات

20201204004521.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y