عنوان

Public relations :

شابک

0750657243

شابک

9780750657242

شماره

b738481

عنوان اصلي

Public relations :

نام عام مواد

[Book]

ساير اطلاعات عنواني

contemporary issues and techniques /

نام نخستين پديدآور

Paul Baines, John Egan, Frank Jefkins.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Elsevier/Butterworth-Heineman,

تاریخ نشرو بخش و غیره

©2004.

نام خاص و کميت اثر

xvii, 431 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references (pages 413-420) and index.

متن يادداشت

Foreword -- Preface -- About the authors -- Acknowledgements -- Defining public relations -- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public relations industry -- Interview sketch 1: defining public relations -- Public relations planning and management -- Managing planned public relations programmes -- Situation analysis -- Defining objectives -- Defining publics -- Media selection -- Budgeting -- Implementation and control -- Interview sketch 2: planning a public relations campaign -- Managing media relations -- The role of the press officer -- Writing reports and proposals -- Writing press releases -- Writing feature articles -- Event management -- Broadcasting public relations and funded television programmes -- Photographs, captions and printing -- Interview sketch 3: managing media relations -- Communication media -- The press and broadcast sources -- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences and exhibitions -- House journals and public relations literature -- Interview sketch 4: the changing nature of media -- Specialist public relations areas -- Financial public relations -- Internal public relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of Conduct -- Appendix 2: Global Protocol on Public Relations -- Protocol: Summer 2002 -- References -- Index.

بدون عنوان

0

متن يادداشت

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a range of modern PR techniques, spanning both inhouse and agency practice. This third edition includes updates and case studies including the 2002 football World Cup.

موضوع مستند نشده

Public relations-- Management.

موضوع مستند نشده

Public relations.

موضوع مستند نشده

Relations publiques-- Gestion.

موضوع مستند نشده

Relations publiques.

موضوع مستند نشده

Öffentlichkeitsarbeit

موضوع مستند نشده

Public relations-- Management.

موضوع مستند نشده

Public relations.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Baines, Paul,1973-

مستند نام اشخاص تاييد نشده

Egan, John,1952-

مستند نام اشخاص تاييد نشده

Jefkins, Frank William.

تاريخ عمليات

20201203233555.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y