عنوان

Marketing research that won't break the bank :

شابک

0787964190

شابک

9780787964191

شماره

b733121

عنوان اصلي

Marketing research that won't break the bank :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a practical guide to getting the information you need /

نام نخستين پديدآور

Alan R. Andreasen ; foreword by William A. Smith.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

San Francisco :

نام ناشر، پخش کننده و غيره

Jossey-Bass,

تاریخ نشرو بخش و غیره

©2002.

نام خاص و کميت اثر

xxv, 277 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm.

عنوان فروست

The Jossey-Bass nonprofit and public management series

متن يادداشت

"Prepared with the assistance of the Academy for Educational Development."

متن يادداشت

"The second edition of Cheap but good marketing research."

متن يادداشت

Includes bibliographical references (pages 261-268) and index.

متن يادداشت

"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget." "Marketing Research That Won't Break the Bank shows that research need not be expensive, overly complex, or involve complicated statistics to be extremely helpful to managers in a wide range of organizations. Andreasen demystifies marketing research in an accessible, readable, and easy-to-use way, sweeping away the misconceptions that keep managers from doing marketing research and motivating them to get started. He offers a basic approach that assures that any research done is actually needed and useful to the manager and describes a variety of low-cost research techniques that can provide management with crucial market insights and improve decision making. Andreasen offers insights on how to use the Web, conduct low-cost surveys and focus groups, make astute observations of customers and competitors, use simple experiments to test tactics and strategies, create internal records that yield maximum creative insight, and more."--BOOK JACKET.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Marketing of Health Services.

موضوع مستند نشده

Marketing-- Recherche.

موضوع مستند نشده

85.40 marketing.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Marktforschung

موضوع مستند نشده

Marktforschung.

موضوع مستند نشده

Onderzoek.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Andreasen, Alan R.,1934-

مستند نام اشخاص تاييد نشده

Andreasen, Alan R.,1934-

مستند نام تنالگان تاييد نشده

Academy for Educational Development.

تاريخ عمليات

20201203174844.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y