یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 282-318) and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Playing the MediaSport Game / Lawrence A. Wenner -- MediaSport: Technology and the Commodification of Postmodern Sport / Michael R. Real -- MediaSport Studies: Key Research and Emerging Issues / Kathleen M. Kinkema / Janet C. Harris -- Circuits of Promotion: Media, Marketing and the Globalization of Sport / David Whitson -- The Evolving Television Sports Marketplace / Robert V. Bellamy, Jr. -- Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing / Pamela J. Creedon.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Mediasport is a comprehensive introduction, written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies to the ways in which sport and the media interact.