عنوان

Let them eat cake :

شابک

0793193079

شابک

9780793193073

شماره

b721718

عنوان اصلي

Let them eat cake :

نام عام مواد

[Book]

ساير اطلاعات عنواني

marketing luxury to the masses-as well as the classes /

نام نخستين پديدآور

Pamela N. Danziger.

محل نشرو پخش و غیره

Chicago, IL :

نام ناشر، پخش کننده و غيره

Dearborn Trade Pub.,

تاریخ نشرو بخش و غیره

©2005.

نام خاص و کميت اثر

xix, 299 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (pages 287-288) and index.

متن يادداشت

Introduction : Why luxury Now? ; Everyone Everywhere Wants more Luxury ; Metaphysics of luxury: luxury is ultimately the unattainable ; branding connects corporate strategy with consumer psychology ; Finding a new direction to luxury: from mass to class and class to mass ; Previewing what's to come -- Part I. What is luxury: where it came from and where it is going : 1. Today's luxury market -- 2. New luxury: old luxury is about the 'thing, ' new luxury is defined by the experience -- Part II. The five Ps of luxury marketing : 3. Who is a member of the luxury "class" -- 4. Luxury consumers: the luxuries they buy, how much they spend and why they buy -- 5. The inner life of the luxury consumers: field guide to the new luxury consumers -- 6. Luxury home products: the products that deliver to the peoples' passion -- 7. Personal luxury products: personal luxury performance parameters -- 8. Luxury experiences and services: it all comes down to the experiences -- 9. Pricing luxuries: it has very little to do with money -- 10. Promoting luxuries: the myths and mysteries of luxury branding -- 11. Retailing and selling luxuries: everything about shopping has changed and it's never going back to the way it was -- Part III. Putting the insights to work in luxury marketing : 12. Lessons for marketing luxury to the masses and the classes, and everyone in between: it all starts and ends with the consumers' experience.

بدون عنوان

0

متن يادداشت

"In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury "experience" Danziger's research has determined consumers want. New luxury taps into a recent consumer psychology that goes beyond the product itself, she says. It's now about reaching a new level of experience, deeper meaning, richer enjoyment, and more profound feelings."--BOOK JACKET.

موضوع مستند نشده

Affluent consumers-- Psychology.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Luxuries-- Marketing.

موضوع مستند نشده

Affluent consumers-- Psychology.

موضوع مستند نشده

Affluent consumers-- Psychology.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Luxuries-- Marketing.

موضوع مستند نشده

Luxuries-- Marketing.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Marketingforschung.

موضوع مستند نشده

Verbraucherverhalten.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Danziger, Pamela N.

تاريخ عمليات

20201208131441.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y