عنوان

The power of business en Español :

شابک

0061234990

شابک

9780061234996

شماره

b718963

عنوان اصلي

The power of business en Español :

نام عام مواد

[Book]

ساير اطلاعات عنواني

7 fundamental keys to unlocking the potential of the Spanish-language Hispanic market /

نام نخستين پديدآور

José Cancela.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Rayo,

تاریخ نشرو بخش و غیره

©2007.

نام خاص و کميت اثر

xx, 199 pages ;

ابعاد

22 cm

متن يادداشت

Includes bibliographical references (pages 175-199).

متن يادداشت

Introduction -- Chapter 1: We All Use the Same Dictionary -- Chapter 2-We're Everywhere -- Chapter 3-We Love the U.S.A. -- Chapter 4-We Vote -- Chapter 5-We Have Strong Family Values -- Chapter 6-We Want to be Courted in the Language We Make Love In -- Chapter 7-We have Real Buying Powers -- Conclusion -- Could Not Have Done This without Them -- Bibliography.

بدون عنوان

0

متن يادداشت

"In The Power of Business en Espanol, Cancela, one of the most well-respected business experts in the Spanish-speaking world, provides readers with a guide to the exciting--yet often confusing--Spanish-language market. From how to deal with the many Spanish accents and colloquialisms to learning where the Spanish-dominant consumer really lives and spends money, The Power of Business en Espanol is a book that will demystify Spanish-dominant consumers for non-Spanish speakers. Broken down into seven easy chapters that include specific examples of real companies that have been successful (or unsuccessful) in their marketing techniques for this demographic, this handbook gives you the tools to build your business and reach out to this rapidly expanding market. Giving readers simple keys to understanding the people, the culture, and the language that unites this growing segment of the population, The Power of Business en Espanol is a road map for anyone who wants to prepare their business for the language hurdles of the twenty-first century or simply wants to learn more about their new neighbors."--Publisher's website.

عنوان

Power of business en Español.

موضوع مستند نشده

Consumer behavior-- United States.

موضوع مستند نشده

Hispanic American consumers.

موضوع مستند نشده

Target marketing-- United States.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Hispanic American consumers.

موضوع مستند نشده

Target marketing.

موضوع مستند نشده

United States.

بدون عنوان

7

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Cancela, José.

تاريخ عمليات

20201208110047.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y