عنوان

The silent salesmen :

شابک

0470270357

شابک

9780470270356

شماره

b718632

عنوان اصلي

The silent salesmen :

نام عام مواد

[Book]

ساير اطلاعات عنواني

guaranteed strategies for increasing sales and profits using promotional products /

نام نخستين پديدآور

Mitch Carson.

محل نشرو پخش و غیره

Hoboken, N.J. :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

©2009.

نام خاص و کميت اثر

xvii, 280 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Chapter one: The potency of promotional products : Your customers need you ; Psychology of promotion ; Sales promotion ; Public relations ; Human resources -- Chapter two: Your marketing plan : Current situation ; Measurable objectives ; Marketing strategy ; Action plan and budget -- Chapter three: Advertising : Advertising basics ; Sequential mailings ; Direct mail ; E-mail marketing ; Advertising ; Web site marketing -- Chapter four: Trade show marketing : Maximizing trade shows with promotional products ; Phases of trade show marketing ; Before the show ; At the show ; After the show -- Chapter five: Sales promotion : Setting objectives ; Duration ; Selecting strategies ; Developing tactics to meet objectives ; Putting the promotion into action ; Developing goodwill ; Increasing response rates and expenditure ; Types of sales promotions ; Reward the promoters of the promotion -- Chapter six: Public relations : Promotional products and public relations ; Public relations programs ; Sample press releases -- Chapter seven: Human resources : Psychology of motivation ; Training ; Motivation and morale -- Chapter eight: Tap into the power -- Chapter nine: Silent salesmen workbook : The new reality ; Business profile ; Focus on the future ; Seven emotional appeals that stimulate action ; Identify your target market ; Identify and analyze your competition ; Entice your prospects to contact you ; Identifying your unique comparative advantage ; Effective marketing ; Getting more new customers -- Chapter ten: Million-Dollar case studies : Trash can mailer ; Newsletter article promotion ; X-ray mailer ; Sweet mailer program ; Sample carpet cleaning promotion ; Sample dentist program ; Sample realtor program ; Sample UPS store program ; Sample insurance sequential mailers ; Holiday promotions ; Gemstone promotions ; Anniversary promotions ; Success stories.

بدون عنوان

0

متن يادداشت

Use promotional products to increase sales and profits.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Sales promotion.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Sales promotion.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Carson, Mitch,1960-

تاريخ عمليات

20201208104459.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y