عنوان

Mastering the globalization of business /

شابک

1403921490

شابک

9781403921499

شماره

b716099

عنوان اصلي

Mastering the globalization of business /

نام عام مواد

[Book]

نام نخستين پديدآور

Roger Cartwright.

محل نشرو پخش و غیره

Basingstoke :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

2004.

نام خاص و کميت اثر

x, 202 pages ;

ابعاد

24 cm.

عنوان فروست

Palgrave master series

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

"Globalization as the term is used in this book is the process where by organizations offer their products and services on a global rather than a local basis and in doing so become part of a global economy. More and more organizations are reaching out to a wider, more global market place. As this process increases then an understanding of how globalization may affect business is becoming a prerequisite for an organization. This book provides an overview of the implications of globalization on management and business. It commence with a brief history that shows that globalization is not just a late twentieth and early twenty-first century phenomenon. It looks at the global implications for customer relationships, marketing, human resources, finance and information. It includes think/discussion points to use in stimulating thought and questions, web links and case studies to increase and deepen understanding." -- BACK COVER.

موضوع مستند نشده

Globalization.

موضوع مستند نشده

International business enterprises.

موضوع مستند نشده

Globalisierung.

موضوع مستند نشده

Globalization.

موضوع مستند نشده

International business enterprises.

موضوع مستند نشده

Internationalisatie.

موضوع مستند نشده

Management.

موضوع مستند نشده

Management.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Cartwright, Roger.

تاريخ عمليات

20201208061722.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y