Published on behalf of the Chartered Institute of Marketing.
یادداشتهای مربوط به مندرجات
متن يادداشت
Functions and organization of the sales force; Developing a motivating sales environment; Sales recruitment and training; Planning, forecasting and performance monitoring; Management and control of the sales force; Developing the business; Index.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations. Comprehensive reference guide to sales management Gives detailed and practical advice on how to manage your sales force Extensive use of diagrams and the most comprehensive checklists available.
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Elsevier Science & Technology
شماره انبار
94722:94721
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Sales management.
شماره استاندارد بين المللي کتاب و موسيقي
9780750633611
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Sales management, Handbooks, manuals, etc.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Sales & Selling-- Management.
موضوع مستند نشده
Sales management.
مقوله موضوعی
موضوع مستند نشده
BUS-- 058010
رده بندی ديویی
شماره
658
.
81
ويراست
22
رده بندی کنگره
شماره رده
HF5438
.
4
نشانه اثر
.
N66
1998
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )