عنوان

The language of success :

شابک

0814409733

شابک

081447473X

شابک

128127139X

شابک

6611271392

شابک

9780814409732

شابک

9780814474730

شابک

9781281271396

شابک

9786611271398

شماره

b713615

عنوان اصلي

The language of success :

نام عام مواد

[Book]

ساير اطلاعات عنواني

business writing that informs, persuades, and gets results /

نام نخستين پديدآور

Tom Sant.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

AMACOM,

تاریخ نشرو بخش و غیره

[2008]

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

1. Introduction -- Where we're going and why the trip is worth taking -- Igniting firestorms -- Screaming in print -- Living in the midst of revolution -- Eight tips for creating successful e-mail -- Moving beyond the mechanical -- 2. The problem : how fluff, guff, geek, and weasel ruin your writing -- Language : the medium of business -- The language of success -- Four languages that don't work -- Fluff -- Guff -- Geek -- Weasel -- Is clear writing a lost art? -- 3. The principles : modern methods in business writing -- Write the way you speak -- Respect the medium -- The core principles of the language of success -- Clarity -- Conciseness -- Correctness -- Suitability for the audience -- Suitability for the purpose -- Purposes and patterns for the whole message -- Writing to inform -- Writing to evaluate -- Writing to persuade -- 4. The practice : real-world applications of the language of success -- Writing to inform -- Simple announcements -- Giving instructions -- Answering questions -- Project updates and summaries -- Clarifying information -- Writing to evaluate -- Comparison and contrast -- Definition and classification -- Offering an informed opinion -- Competitive analysis -- Performance appraisals -- Writing to motivate -- Making a request -- Instructing -- Reprimanding -- Communicating with employees : morale -- Communicating with suppliers : responsiveness -- Communicating with customers : loyalty -- Communicating with investors : commitment -- Communicating bad news -- Writing to persuade -- Cold call messages, introducing yourself and your company -- Setting a meeting -- Following up from a meeting -- Announcing a new product or service -- Responding to a request for information -- Checking on customer satisfaction -- Nurture messages -- Recommendations and proposals -- Presenting a new idea to management or colleagues -- 5. Your potential.

بدون عنوان

0

متن يادداشت

Master the elusive art of clear, concise, and effective writing.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

9E116336-6044-4A41-8070-8A6EF61B475F

شماره انبار

CL0500000030

عنوان

The language of success

شماره استاندارد بين المللي کتاب و موسيقي

9780814474730 (pbk.)

موضوع مستند نشده

Business communication.

موضوع مستند نشده

Business writing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Business Communication-- General.

موضوع مستند نشده

Business communication.

موضوع مستند نشده

Business writing.

موضوع مستند نشده

BUS-- 007000

موضوع مستند نشده

KMVL

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Sant, Tom.

تاريخ عمليات

20201208035904.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y