عنوان

Gender and candidate communication :

شابک

0203323130

شابک

1135939411

شابک

113593942X

شابک

9780203323137

شابک

9781135939410

شابک

9781135939427

شابک اشتباه

0415946824

شابک اشتباه

0415946832

شابک اشتباه

1280059192

شابک اشتباه

9780415946827

شابک اشتباه

9780415946834

شابک اشتباه

9781280059193

شماره

b701850

عنوان اصلي

Gender and candidate communication :

نام عام مواد

[Book]

ساير اطلاعات عنواني

videoStyle, webStyle, newsStyle /

نام نخستين پديدآور

Dianne G. Bystrom [and three others].

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2004.

نام خاص و کميت اثر

1 online resource (v, 240 pages)

عنوان فروست

Gender politics, global issues

متن يادداشت

Includes bibliographical references (pages 227-236) and index.

متن يادداشت

Part I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future.

بدون عنوان

0

متن يادداشت

A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, WebStyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes.; Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads. This book also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes.

عنوان

Gender and candidate communication.

شماره استاندارد بين المللي کتاب و موسيقي

9780415946827

موضوع مستند نشده

Communication in politics-- United States.

موضوع مستند نشده

Mass media and women-- United States.

موضوع مستند نشده

Political campaigns-- United States.

موضوع مستند نشده

Women political candidates-- Press coverage-- United States.

موضوع مستند نشده

Women political candidates-- United States.

موضوع مستند نشده

Communication in politics.

موضوع مستند نشده

Mass media and women.

موضوع مستند نشده

Political campaigns.

موضوع مستند نشده

POLITICAL SCIENCE-- Political Process-- General.

موضوع مستند نشده

Women political candidates.

موضوع مستند نشده

United States.

بدون عنوان

7

موضوع مستند نشده

JBF

موضوع مستند نشده

POL-- 016000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Bystrom, Dianne G.

تاريخ عمليات

20201207172902.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y