عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
شماره کتابشناسی ملی
شماره
LA10j6x2xk
عنوان و نام پديدآور
عنوان اصلي
Touching the base:
نام عام مواد
[Article]
نام نخستين پديدآور
Seibt, Beate; Schubert, Thomas W; Zickfeld, Janis H; Fiske, Alan P
عنوان اصلي به قلم نويسنده ديگر
heart-warming ads from the 2016 U.S. election moved viewers to partisan tears.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Some political ads used in the 2016 U.S. election evoked feelings colloquially known as being moved to tears. We conceptualise this phenomenon as a positive social emotion that appraises and motivates communal relations, is accompanied by physical sensations (including lachrymation, piloerection, chest warmth), and often labelled metaphorically. We surveyed U.S. voters in the fortnight before the 2016 U.S. election. Selected ads evoked the emotion completely and reliably, but in a partisan fashion: Clinton voters were moved to tears by three selected Clinton ads, and Trump voters were moved to tears by two Trump ads. Viewers were much less moved by ads of the candidate they did not support. Being moved to tears predicted intention to vote for the candidate depicted. We conclude that some contemporary political advertising is able to move its audience to tears, and thereby motivates support.
مجموعه
تاريخ نشر
2019
عنوان
UCLA
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب اطلاعات رکورد کتابشناسی
نوع ماده
[Article]
کد کاربرگه
275578
اطلاعات دسترسی رکورد
سطح دسترسي
a
تكميل شده
Y
