عنوان

Chinese consumers and the fashion market /

شابک

9789811084294

شابک

9811084297

شابک اشتباه

9789811084287

شابک اشتباه

9811084289

عنوان اصلي

Chinese consumers and the fashion market /

نام عام مواد

[Book]

نام نخستين پديدآور

Yingjiao Xu, Ting Chi, Jin Su, editors.

محل نشرو پخش و غیره

Singapore :

نام ناشر، پخش کننده و غيره

Springer,

تاریخ نشرو بخش و غیره

[2018]

نام خاص و کميت اثر

1 online resource

عنوان فروست

Springer series in fashion business

متن يادداشت

Includes bibliographical references.

متن يادداشت

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand consciousness and fashion consumption -- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness -- Part 4: Challenges and opportunities in the Chinese Fashion Market -- Part 4.1: Are Chinese loyal consumers? -exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand? -- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?

بدون عنوان

0

متن يادداشت

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China's recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9789811084294

عنوان

Chinese consumers and the fashion market.

شماره استاندارد بين المللي کتاب و موسيقي

9789811084287

موضوع مستند نشده

Consumers-- China.

موضوع مستند نشده

Fashion-- China.

موضوع مستند نشده

Fashion merchandising-- China.

موضوع مستند نشده

Luxuries-- China.

موضوع مستند نشده

Consumers.

موضوع مستند نشده

Fashion merchandising.

موضوع مستند نشده

Fashion.

موضوع مستند نشده

Luxuries.

موضوع مستند نشده

TECHNOLOGY & ENGINEERING-- Technical & Manufacturing Industries & Trades.

موضوع مستند نشده

China.

بدون عنوان

7

موضوع مستند نشده

KJSM

موضوع مستند نشده

TEC-- 040000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Chi, T., (Ting)

مستند نام اشخاص تاييد نشده

Su, Jin

مستند نام اشخاص تاييد نشده

Xu, Yingjiao

تاريخ عمليات

20200823222624.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y