عنوان

Consumer behaviour and analytics /

شابک

0429489927

شابک

0429953348

شابک

0429953356

شابک

0429953364

شابک

9780429489921

شابک

9780429953347

شابک

9780429953354

شابک

9780429953361

شابک اشتباه

113859265X

شابک اشتباه

9781138592643

شابک اشتباه

9781138592650

عنوان اصلي

Consumer behaviour and analytics /

نام عام مواد

[Book]

نام نخستين پديدآور

Andrew Smith.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2020.

نام خاص و کميت اثر

1 online resource (xi, 204 pages)

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web and social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing and the modular adaptive dynamic schematic -- Index.

بدون عنوان

0

متن يادداشت

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.

منبع سفارش / آدرس اشتراک

Taylor & Francis

شماره انبار

9780429489921

عنوان

Consumer behaviour and analytics.

شماره استاندارد بين المللي کتاب و موسيقي

9781138592643

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Marketing-- Data processing.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Consumer Behavior.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Decision-Making & Problem Solving.

موضوع مستند نشده

BUSINESS & ECONOMICS-- General.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Marketing-- Data processing.

موضوع مستند نشده

BUS-- 000000

موضوع مستند نشده

BUS-- 016000

موضوع مستند نشده

BUS-- 019000

موضوع مستند نشده

KJS

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Smith, Andrew,1967 March 27-

تاريخ عمليات

20200822113302.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y