عنوان

Strategic public relations management :

شابک

0415517680

شابک

0415517699

شابک

9780415517683

شابک

9780415517690

شابک اشتباه

9781315754833

عنوان اصلي

Strategic public relations management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

planning and managing effective communication programs /

نام نخستين پديدآور

Erica Weintraub Austin, Bruce E. Pinkleton.

وضعيت ويراست

Third edition.

محل نشرو پخش و غیره

London :

نام ناشر، پخش کننده و غيره

Routledge, Taylor & Francis Group,

تاریخ نشرو بخش و غیره

2015.

نام خاص و کميت اثر

viii, 389 pages ;

ابعاد

24 cm.

عنوان فروست

Routledge communication series

متن يادداشت

Includes bibliographical references (pages 361-372) and indexes.

متن يادداشت

Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through.

بدون عنوان

0

متن يادداشت

"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"--

موضوع مستند نشده

Public relations-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Education.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Public Relations.

موضوع مستند نشده

Public relations-- Management.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Austin, Erica Weintraub.

مستند نام اشخاص تاييد نشده

Pinkleton, Bruce E.

تاريخ عمليات

20200822105755.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y