عنوان

Basic marketing research :

شابک

0132544482

شابک

9780132544481

عنوان اصلي

Basic marketing research :

نام عام مواد

[Book]

ساير اطلاعات عنواني

integration of social media /

نام نخستين پديدآور

Naresh K. Malhotra.

وضعيت ويراست

4th ed.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Pearson,

تاریخ نشرو بخش و غیره

©2012.

نام خاص و کميت اثر

xxxii, 640 pages :

ساير جزييات

color illustrations ;

ابعاد

29 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases.

بدون عنوان

0

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Marketing research.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Malhotra, Naresh K.

تاريخ عمليات

20200822085436.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y