عنوان

Essentials of marketing research /

شابک

0071318372

شابک

0078028817

شابک

9780071318372

شابک

9780078028816

عنوان اصلي

Essentials of marketing research /

نام عام مواد

[Book]

نام نخستين پديدآور

Joseph F. Hair, Jr. [and others].

وضعيت ويراست

3rd ed.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

McGraw-Hill/Irwin,

تاریخ نشرو بخش و غیره

©2013.

نام خاص و کميت اثر

xviii, 414 pages :

ساير جزييات

illustrations ;

ابعاد

26 cm

متن يادداشت

Includes bibliographical references and indexes.

متن يادداشت

Marketing research for managerial decision making -- The marketing research process and proposals -- Secondary data, literature reviews, and hypotheses -- Exploratory and observational research designs and data collection approaches -- Descriptive and casual research designs -- Sampling : theory and methods -- Measurement and scaling -- Designing the questionnaire -- Qualitative data analysis -- Preparing data for quantitative analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings.

متن يادداشت

Part 1: The Role and Value of Marketing Research Information. Marketing Research for Managerial Decision Making ; The Marketing Research Process and Proposals. -- Part 2: Designing the Marketing Research Project. Secondary Data, Literature Reviews and Hypotheses ; Exploratory Research Designs and Data Collection Approaches ; Descriptive and Casual Research Designs. -- Part 3: Gathering and Collecting Accurate Data. Sampling: Theory and Methods ; Measurement and Scaling ; Designing the Questionnaire. -- Part 4: Data Preparation, Analysis and Reporting the Results. Qualitative Data Analysis ; Preparing Data for Quantitative Analysis ; Basic Data Analysis for Quantitative Research ; Examining Relationships in Quantitative Research ; Reporting and Presenting Results.

بدون عنوان

0

بدون عنوان

0

متن يادداشت

"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects."--Publisher's website.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Marketing research.

موضوع مستند نشده

Marketingforschung.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hair, Joseph F.

تاريخ عمليات

20200822084420.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y