عنوان

Internationalization of business :

شابک

331974089X

شابک

9783319740898

شابک اشتباه

3319740881

شابک اشتباه

9783319740881

عنوان اصلي

Internationalization of business :

نام عام مواد

[Book]

ساير اطلاعات عنواني

cases on strategy formulation and implementations /

نام نخستين پديدآور

Stefan Schmid, editor.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Springer,

تاریخ نشرو بخش و غیره

[2018]

نام خاص و کميت اثر

1 online resource

عنوان فروست

MIR Series in International Business,

شاپا ي ISSN فروست

2511-2244

متن يادداشت

Strategies of Internationalization: An Overview -- Adidas & Reebok: Is Acquiring Easier than Integrating? -- Airbus: Managing the Legacy of a Complex International Merger -- Aldi & Lidl: From Germany to the Rest of the World -- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry -- Lenovo: From Chinese Origins to a Global Player -- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?

بدون عنوان

0

متن يادداشت

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783319740898

شماره استاندارد بين المللي کتاب و موسيقي

9783319740881

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Business Strategy/Leadership.

موضوع مستند نشده

International Business.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

BUS069020

موضوع مستند نشده

KJ

موضوع مستند نشده

KJ

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Schmid, Stefan

تاريخ عمليات

20200823104704.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y