عنوان

International Marketing Strategy :

شابک

3030335887

شابک

9783030335885

شابک اشتباه

3030335879

شابک اشتباه

9783030335878

عنوان اصلي

International Marketing Strategy :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the Country of Origin Effect on Decision-Making in Practice /

نام نخستين پديدآور

Giovanna Pegan, Donata Vianelli, Patrizia de Luca.

محل نشرو پخش و غیره

Cham :

نام ناشر، پخش کننده و غيره

Springer,

تاریخ نشرو بخش و غیره

[2020]

نام خاص و کميت اثر

1 online resource (195 pages)

عنوان فروست

International Series in Advanced Management Studies

متن يادداشت

Chapter 1: Introduction to the Country of Origin Effect in International Marketing Strategies -- Chapter 2: Strategic Entry Modes and Country of Origin Effect -- Chapter 3: Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers -- Chapter 4: Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives -- Chapter 5: From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels -- Chapter 6: The Role of Country of Origin in Foreign Retailers´ Strategies -- Chapter 7: Online Channels and the Country of Origin -- Chapter 8: Conclusion to the Country of Origin Effect on Decision-Making in Practice

بدون عنوان

0

متن يادداشت

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783030335885

عنوان

International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice.

شماره استاندارد بين المللي کتاب و موسيقي

9783030335878

موضوع مستند نشده

Export marketing.

موضوع مستند نشده

International business enterprises.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Export marketing.

موضوع مستند نشده

International business enterprises.

موضوع مستند نشده

Marketing.

شماره

شماره

ويراست

شماره رده

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Pegan, Giovanna.

مستند نام اشخاص تاييد نشده

Luca, Patrizia de.

مستند نام اشخاص تاييد نشده

Vianelli, Donata.

تاريخ عمليات

20200823094505.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y