عنوان

Consumer engineering, 1920s-1970s :

شابک

3030145646

شابک

9783030145644

شابک اشتباه

9783030145637

عنوان اصلي

Consumer engineering, 1920s-1970s :

نام عام مواد

[Book]

ساير اطلاعات عنواني

marketing between expert planning and consumer responsiveness /

نام نخستين پديدآور

Jan Logemann, Gary Cross, Ingo Köhler, editors.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

1 online resource

عنوان فروست

Worlds of consumption

متن يادداشت

The Crisis of National-Liberalism and the Emergence of the Interventionist (Racial) State

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Intro; Contents; List of Contributors; List of Figures; List of Tables; Chapter 1 Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s-1970s; Consumer Engineering as a Phase in Marketing in the United States and Europe; Marketing as Social Engineering?; Marketing Innovation in the Context of Consumer and Business History; Consumer Engineers and Transatlantic Exchanges at Mid-Century; The Company Level: Changing Marketing Practices in Postwar Europe; Creating Rational Consumers? Consumer Engineering and the Consumer Movement

متن يادداشت

A Generation of Accelerated Commodity Change, 1890-1930Consumer Engineering and Commodity Speed-Up in the 1930s; The Fast Capitalism and Consumer Engineering of the Postwar; Conclusion: Some Ironies of Fast Capitalism; Chapter 4 A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making; Setting Out the Problem of Information Asymmetries: Moral Hazard and Adverse Selection in Effects in Consumer Markets; Producer Response: Market-Making Innovation and Implicit Contracts

متن يادداشت

Overcoming Costly Pre-purchase Specification with Credible Commitments and Implicit Contracts for Novel ProductsConclusion; Part II Consumer Engineers and Transatlantic Exchanges at Mid-Century; Chapter 5 Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia; Selling the Idea of the Shopping Center; Northland; Shopping Center Evangelism; Southdale; Planning in the Postwar Era; A Reorientation Toward Europe; Chapter 6 Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing

متن يادداشت

Part I Twentieth Century Marketing-Aspirations and Limits, Costs and BenefitsChapter 2 Professional Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective; The Concept of "Consumer Engineering" and the Rise of "Scientific Marketing"; A New Kind of Professional: Marketers as Scientists and Social Engineers; No American Exceptionalism: Transatlantic Careers of Consumer Engineers; Conclusion: Limits of Consumer Engineering; Chapter 3 What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States

متن يادداشت

Walter Landor-A Transatlantic BiographyPackaging, Consumer Design, and the Use of Research; The Attributes of Successful Packaging According to Landor; Beyond Beer: Landor's Impact on the Design Profession; New Horizons Aboard the Klamath: Corporate Identity Designs and Global Clients; Conclusion; Chapter 7 German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925-1950; Victor Vogt and the Journal Verkaufspraxis; Working for Recovery, Fighting for National Strength: Partial Adoption of U.S. Consumer Engineering Techniques in the 1920s

بدون عنوان

0

بدون عنوان

8

بدون عنوان

8

بدون عنوان

8

بدون عنوان

8

متن يادداشت

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined "consumer engineers," and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.--

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix.9783030145644

عنوان

Consumer Engineering, 1920s-1970s : Marketing Between Expert Planning and Consumer Responsiveness.

شماره استاندارد بين المللي کتاب و موسيقي

9783030145637

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Marketing-- History.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Cross, Gary P.

مستند نام اشخاص تاييد نشده

Köhler, Ingo

مستند نام اشخاص تاييد نشده

Logemann, Jan L.

تاريخ عمليات

20200823083815.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y