عنوان

Social commerce :

شابک

3030036170

شابک

9783030036171

شابک اشتباه

3030036162

شابک اشتباه

9783030036164

عنوان اصلي

Social commerce :

نام عام مواد

[Book]

ساير اطلاعات عنواني

consumer behaviour in online environments /

نام نخستين پديدآور

Rosy Boardman, Marta Blasquez, Claudia E. Henninger, Daniella Ryding, editors.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Palgrave Macmillan,

تاریخ نشرو بخش و غیره

[2019]

تاریخ نشرو بخش و غیره

©2019

نام خاص و کميت اثر

1 online resource (289 pages)

متن يادداشت

1. The Historical Development of Social Commerce; Nina Bürklin, Claudia E. Henninger and Rosy Boardman -- 2. Social Media's Evolution in S-commerce; Claudia E. Henninger, Nina Bürklin and Christopher J. Parker -- 3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China; Yao Yao, Rosy Boardman and Delia Vazquez -- 4. Personalised and Participative Branding through Fashion Blogging; Jenny Cheung, Delia Vazquez and Tony Conway -- 5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination; Neil Robinson, Crispin Dale and Alex Fenton -- 6. Exploring the Effects of Social Commerce on Consumers' Browsing Motivations and Purchase Intentions in the UK Fashion Industry; Marta Blazquez, Tianran Zhang, Rosy Boardman and Claudia E. Henninger -- 7. Attitudes towards Brands' Facebook Pages across Different Age Groups; Rosy Boardman -- 8. Unravelling a Mystery: Selling an Entrepreneurial Perspective through Instagram; Claudia E. Henninger, Xiaaoli Zhao and Aurelie Le Normand -- 9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei's S-commerce Campaign; Nina Bürklin and Katharina Faber -- 10. The Influence of Electronic Word of Mouth (eWOM) on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia; Abrar Al Sharif and Ruth Marciniak -- 11. eWOM: The Rise of the Opinion Leaders; Shuang Zhou, Helen McCormick, Marta Blazquez and Liz Barnes -- 12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands; Noreen Siddiqui, Mike Mannion and Ruth Marciniak -- 13. Effects of Beauty Vloggers' eWOM and Sponsored Advertising on Weibo; Weifang Ding, Claudia E. Henninger, Marta Blazquez and Rosy Boardman -- 14. The Challenges and Future Opportunties of Social Commerce; Courtney Chimes, Rosy Boardman and Claudia E. Henninger.

بدون عنوان

0

متن يادداشت

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

شماره استاندارد بين المللي کتاب و موسيقي

3030036162

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Internet marketing-- Social aspects.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

BUS016000

موضوع مستند نشده

KJS

موضوع مستند نشده

KJS

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Blasquez, Marta

مستند نام اشخاص تاييد نشده

Boardman, Rosy

مستند نام اشخاص تاييد نشده

Henninger, Claudia E.

مستند نام اشخاص تاييد نشده

Ryding, Daniella

تاريخ عمليات

20200823075622.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y