عنوان

Applying behavioural science to the private sector :

شابک

3030016986

شابک

9783030016982

شابک اشتباه

9783030016975

عنوان اصلي

Applying behavioural science to the private sector :

نام عام مواد

[Book]

ساير اطلاعات عنواني

decoding what people say and what they do /

نام نخستين پديدآور

Helena Rubinstein.

محل نشرو پخش و غیره

Cham, Switzerland :

نام ناشر، پخش کننده و غيره

Palgrave Macmillian,

تاریخ نشرو بخش و غیره

[2018]

نام خاص و کميت اثر

1 online resource :

ساير جزييات

illustrations.

عنوان فروست

Palgrave pivot

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.

موضوع مستند نشده

Customer relations-- Psychological aspects.

موضوع مستند نشده

Organizational behavior.

موضوع مستند نشده

Private companies.

موضوع مستند نشده

Psychology, Industrial.

موضوع مستند نشده

BUSINESS & ECONOMICS / Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS / Management.

موضوع مستند نشده

BUSINESS & ECONOMICS / Organizational Behavior.

موضوع مستند نشده

Organizational behavior.

موضوع مستند نشده

Private companies.

موضوع مستند نشده

Psychology, Industrial.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Rubinstein, Helena

تاريخ عمليات

20200823073331.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y