عنوان

Marketing plan templates for enhancing profits /

شابک

163157275X

شابک

9781631572753

شابک اشتباه

1631572741

شابک اشتباه

9781631572746

عنوان اصلي

Marketing plan templates for enhancing profits /

نام عام مواد

[Book]

نام نخستين پديدآور

Elizabeth Rush Kruger.

وضعيت ويراست

First edition.

محل نشرو پخش و غیره

New York, New York (222 East 46th Street, New York, NY 10017) :

نام ناشر، پخش کننده و غيره

Business Expert Press,

تاریخ نشرو بخش و غیره

2016.

نام خاص و کميت اثر

1 online resource (xxi, 203 pages) :

ساير جزييات

illustrations.

عنوان فروست

Marketing strategy collection,

شاپا ي ISSN فروست

2150-9662

متن يادداشت

Title from PDF title page (viewed on November 25, 2015).

متن يادداشت

Includes bibliographical references (pages 187-200) and index.

متن يادداشت

Part I. Current marketing situation -- 1. Mission: focus on quality -- 2. Target market: describe key customers -- 3. Specialty: compete on strength -- 4. Suppliers: delegate weaknesses -- Part II. Marketing mix decisions -- 5. Products and services: offer treasures -- 6. Distribution: deliver delight -- 7. Promotion: trumpet empathy -- 8. Pricing: price as valued -- Part III. Taking action -- 9. Prospecting: target key prospects -- 10. Customer service: reward the best -- 11. Budgeting: concentrate resources -- 12. Action plan: jump into action -- Appendixes -- Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning -- Appendix II. George Ilie, owner, Geoda Systems Inc -- Appendix III. Dr. Andrew Harris, co-owner, Florida Spine & Wellness Institute -- Appendix IV. Lorene King, executive director, NASCAR Foundation -- Appendix V. Tom Lenzini, business broker, Transworld Business Advisors -- Appendix VI. Carrie Greene, owner, Carrie Greene Coaching -- Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team -- Notes -- Bibliography -- Index.

بدون عنوان

0

متن يادداشت

This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.

منبع سفارش / آدرس اشتراک

MIL

شماره انبار

845697

شماره استاندارد بين المللي کتاب و موسيقي

9781631572746

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Profit.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Profit.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Kruger, Elizabeth Rush

تاريخ عمليات

20200823051533.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y