عنوان

Persuasion in the media age /

شابک

157766826X

شابک

9781577668268

عنوان اصلي

Persuasion in the media age /

نام عام مواد

[Book]

نام نخستين پديدآور

Timothy A. Borchers, Minnesota State University Moorhead.

وضعيت ويراست

Third edition.

محل نشرو پخش و غیره

Long Grove, Illinois :

نام ناشر، پخش کننده و غيره

Waveland Press, Inc,

تاریخ نشرو بخش و غیره

[2013]

نام خاص و کميت اثر

xxii, 471 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (pages 437-452) and index.

متن يادداشت

8. Persuasion and culture : Defining culture : Beliefs, values, and behaviors; Mainstream cultural beliefs, values, and behaviors ; Culture and conflict ; Cultural trends : Buzz; Culture scanning ; Internet activity : Monitoring cultural buzz ; Internet activity : Culture scanning ; Cultural beliefs : Primary beliefs; Immigrant beliefs; Frontier beliefs; Religious and moral beliefs; Social beliefs; Political beliefs; Beliefs on human nature ; Cultural values ; Cultural behaviors ; Maintaining culture : Hegemony; Patriarchy ; Thinking critically : Hegemony and advertising ; Transforming culture ; Ethical insights : Protecting the interests of minorities : Consumer culture; Multiculturalism -- 9. The persuasiveness of the source : Sources in the media age ; Defining credibility : Ethos; Source credibility ; Internet activity : Judging credibility ; The image of the source : Characteristics of images; Effects of images on audiences; Creating an images ; Internet activity : Describing images : Media and images; Choosing meaning for an image; Evaluating images ; Institutional sources : Organizational image ; Thinking critically : Martha Stewart's image ; Ethical insights : Ethics and consumer advocacy : Spokespeople ; Individual persuaders : Nonverbals; Delivery; Impression management; Personal impression management ; Image repair ; Covert persuasion: Propaganda : Entertainment media; News media -- 10. The reasoning process : Reasoning in the media age ; Toulmin's model reasoning : Claims; Data; Warrant, or reasoning process ; Ethical insights : Ethical reasoning; Additional components of the Toulmin model; Toulmin's model in the media age ; Internet activity : Reasoning in political cartoons : Narratives : Evaluating narratives; Using narratives ; Evaluating a persuader's reasoning : Tests of evidence ; Thinking critically : Evaluating web pages : Fallacies ; Internet activity : Identifying fallacies -- 11. Motivational appeals : The power of motivational appeals ; Emotion : Defining emotion ; Ethical insights : Ethics, advertising, and self-esteem : Fear ; Needs ; Internet activity : Fulfilling safety needs : Values ; Thinking critically : Values and business presentations ; Internet activity : Appealing to values ; The nature of motivational appeals : Narrative form; Humor; Visual communication; Media ; The social construction of affect -- Part III. Contexts and applications of persuasion : 12. Persuasive campaigns and movements : Media and persuasive campaigns and movements ; Ethical insights : Ethics and the boundaries of persuasion ; Verbal symbols ; Slogans; Songs ; Visual images : Images; Image events ; Political campaigns : How the news media cover politics ; Thinking critically : Alternative voting methods : Political consultants; The message; Managing the meaning of the message ; Internet activity : Watching debates ; Persuasive movements : Types of persuasive movements; Media framing and persuasive movements; Understanding media frames : Outcomes; An example; Expressive persuasive movements -- 13. Advertising : Advertising in the media age ; Challenges to advertisers in the media age ; Ethical insights : Who's responsible? : Media-user challenges; Audience demographic challenges; Advertisement environment challenges ; Researching audiences for advertising : Targeting audiences ; Measuring audiences ; Media selection : Social media; Web ; Internet activity : Facebook advertising ; Internet activity : Exploring Google advertising : Mobile; Television; Newspaper; Radio; Out-of-home advertising; Direct mail; Using multiple media sources ; The content of advertising : Branding ; Thinking critically : Creating the Apple brand : Cross-promotion; Product placement ; Relationship marketing ; Advertising's effects -- 14. Interpersonal persuasion : Interpersonal persuasion in the media age ; Interpersonal persuasion variable : Attraction; Dominance; Situation ; Compliance gaining : Techniques; Situation; Power; Compliance gaining in the media age ; Sequential-request strategies : Foot in door; Door in face ; Ethical insights : Ethics and lowballing : Personal selling : Personal selling in the media age; A model of personal selling ; Interviewing : Characteristics; Goals of the participants; Types of questions; Types of interviews ; Internet activity : Persuasive interviewing : Conflict resolution : Causes of conflict; A model of dispute resolution ; Thinking critically : Climate and conflict resolution : Methods for resolving disputes ; Detecting deception -- 15. Creating persuasive presentations : Presentations in the media age ; Persuasive goals ; Audience analysis : Creating the audience; Direct analysis; Segmentation; Other audience analysis factors ; Thinking critically : Understanding your audience ; Analysis of topic ; Supporting ideas : Premises and evidence; Locating premises and evidence ; Ethical insights : Fact-checking persuasive speakers ; Internet activity ; Evaluating evidence ; Arrangement : Elements common to all speech types; Organizational patterns for fact-value speeches; Organizational pattern for policy topics ; A storytelling approach to persuasion ; Using verbal symbols ; Delivery : Modes of delivery; Vocal cues; Gestures and body movements ; Michelle Obama's 2012 DNC speech ; Making strategic decisions : Forewarning; One-sided and two-sided messages; Ordering effects; Primacy vs. recency effects; Inoculation ; Multimedia presentation aids : Functions; Design ; Presenting via mediated channels ; Internet activity : Using multimedia.

متن يادداشت

Part I. Concepts of persuasion : 1. Persuasion in contemporary society : Media and consciousness : Orality; Literacy; Electronic media; New media ; Persuasion and culture : Media and knowledge; Postindustrial culture; The postmodern condition ; Defining persuasion : Selected perspectives; Persuasion and related terms ; Internet activity : Identifying with customers ; Thinking critically : Defining persuasion ; Persuasion in the media age : Persuasive is audience oriented; Persuasive effects are overdetermined; Much is left unsaid; Persuasion is ubiquitous but invisible; Persuasion variables are reflexive ; Objectives for persuaders : Forming relationships; Repetition ; Internet activity : Persuasion on the Internet : Electronic eloquence; Commoditization; Telling stories; An example: Apple ; Implications for audience members : Evaluating information; Understanding the persuasion process ; Ethical insights : Ethics and the persuasion process : Self-concept and persuasion -- 2. Theories of persuasion : The nature of theory ; Functions of theories ; Early rhetorical theory : Aristotle ; Internet activity : Presidential persuasion : The five canons ; Semiotics ; Audience-oriented theories : Cognitive dissonance theory; Problematic integration theory; The elaboration likelihood model ; The social construction of reality : Symbolic convergence theory ; Thinking critically : Processing persuasive messages : An example ; Media theories : One-shot model; Two step flow of information; Uses and gratifications research; Cultivation analysis; Agenda setting ; Ethical insights : Ethics and violent entertainment ; Internet activity : Setting the Internet news agenda -- 3. Persuasion and ethics in the media age : Ethics and persuasion ; Ethical challenges in the media age : Deception ; Ethical insights : Ethical responsibilities of persuaders and audience members : Access; Oppression; Privacy; Conflict of interest ; Internet activity : Protecting your privacy online ; Approaches to ethical decision making : Universal versus situational ethics; The First Amendment; Richard Johannesen; Making ethical judgments ; Persuasion and the public sphere ; Internet activity : Resolving ethical issues ; Thinking critically : The ideal speech situation ; Visual images and ethics ; Political persuasion ; Advertising ; Organizational advocacy ; Journalism ; NCA credo for ethical communication ; Five guiding principles ; Ethics and audience members : Being informed; Keeping an open mind; Being critical; Expressing ethical judgments -- Part II. Variables of persuasion : 4. Media influences on persuasion : Defining media : Media sources; Media channels; Media content; Media audiences; Putting it together ; Assumptions about the media ; How the media persuade us ; Internet activity : Identifying media influence ; The sensory experience of media : Visual symbols; Music and auditory symbols ; Media channels : Internet/web ; Ethical insights : Ethics and the digital divide : Social media; Television; Radio; Print media; Digital convergence ; Thinking critically : Analyzing a news app ; Internet activity : Exposing hoaxes ; News : What is news?; News decisions; Presentation; Audience empowerment ; Entertainment media -- 5. Audiences and attitudes : The audience in the media age : Size; Anonymity; Taking control ; Audiences and attitudes : Defining attitude; Attitude formation; Changing attitudes ; Audience analysis : Adapting to audiences ; Thinking critically : Adapting to audiences : Creating audiences ; Polling : What is polling; Functions of polling; Assessing polling ; Internet activity : Assessing a poll ; Audience segmentation : Demographics; Psychographics ; Internet activity : Taking the VALS Survey : Qualitative analysis; Geodemographics; Segmenting Internet audiences; Other methods of audience segmentation ; Ethical insights : Ethics and audience analysis ; Ratings : Television; Radio; Print media; The Internet -- 6. Persuasion and visual images : Attributes of visual symbols : Color; Form; Lighting; Spatiality; Movement ; Media influences on images : Graphic design; Photography; Motion pictures ; Internet activity : Evaluating photographs : Television images; Computer-generated images; Interactive multimedia ; Ethical indisghts : The ethics of virtual modes ; How visual images persuade : Image as representation of reality; Image as proof; Image as argumentative claim ; Internet activity : Identifying claims in political cartoons ; Applications of visual communication : Visual spectacles; Logos; Architecture ; Evaluating images ; Thinking critically : Evaluating images of status -- 7. Persuasion and language : Telling stories ; :Using language strategically : Language intensity; Powerful language; language and imagery; Rhetorical figures; Metaphor ; Creating social reality : Symbol use; Naming; Framing ; Ethical insights : Ethics and spin control : Dramatistic redemption ; Electronic eloquence : Personification; Self-disclosure; Conversational style; Verbal distillation; Visual dramatization ; Thinking critically : Memorable slogans ; Internet activity : Presidential eloquence ; Language and power : Ideology; Power; Power and language: a feminist perspective ; Internet activity : Gender and social networks --

بدون عنوان

0

بدون عنوان

0

متن يادداشت

"Spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture."--Publishers website.

موضوع مستند نشده

Mass media.

موضوع مستند نشده

Persuasion (Rhetoric)

موضوع مستند نشده

Mass media.

موضوع مستند نشده

Persuasion (Rhetoric)

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Borchers, Timothy A.

تاريخ عمليات

20200823044107.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y