یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This book gives students transferable skills that can be applied across all media platforms-from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Journalism.
موضوع مستند نشده
Mass media-- Authorship.
موضوع مستند نشده
Journalism.
موضوع مستند نشده
Mass media-- Authorship.
رده بندی ديویی
شماره
808/
.
0663/02
ويراست
23
رده بندی کنگره
شماره رده
P96
.
A86
نشانه اثر
F55
2016
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )