عنوان

Focus groups :

شابک

1483365247

شابک

9781483365244

عنوان اصلي

Focus groups :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a practical guide for applied research /

نام نخستين پديدآور

Richard A. Krueger, University of Minnesota, Professor Emeritus ; Mary Anne Casey, Consultant.

وضعيت ويراست

5th edition.

محل نشرو پخش و غیره

Thousand Oaks, California :

نام ناشر، پخش کننده و غيره

SAGE,

تاریخ نشرو بخش و غیره

[2015]

نام خاص و کميت اثر

xx, 252 pages ;

ابعاد

23 cm

متن يادداشت

Includes bibliographical references (pages 246-247) and index.

متن يادداشت

Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviewing with young people -- International and cross-cultural focus group interviewing -- Telephone and internet focus group interviewing -- Focus group interviewing within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research.

بدون عنوان

0

متن يادداشت

"This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups."--publisher.

موضوع مستند نشده

Focus groups.

موضوع مستند نشده

Social sciences-- Methodology.

موضوع مستند نشده

Focus Groups.

موضوع مستند نشده

Social Sciences-- methods.

موضوع مستند نشده

Aspects psychologiques.

موضوع مستند نشده

Discussion de groupe.

موضوع مستند نشده

Enquêtes.

موضوع مستند نشده

Focus groups.

موضوع مستند نشده

Interviews.

موضوع مستند نشده

Opinion publique.

موضوع مستند نشده

Sciences sociales.

موضوع مستند نشده

Social sciences-- Methodology.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

نشانه اثر

کد سيستم

مستند نام اشخاص تاييد نشده

Krueger, Richard A.

مستند نام اشخاص تاييد نشده

Casey, Mary Anne, (Mary Anne W.)

تاريخ عمليات

20200823031858.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y