عنوان

The market research toolbox :

شابک

1452291586

شابک

9781452291581

عنوان اصلي

The market research toolbox :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a concise guide for beginners /

نام نخستين پديدآور

Edward F. McQuarrie.

وضعيت ويراست

Fourth edition.

محل نشرو پخش و غیره

Los Angeles :

نام ناشر، پخش کننده و غيره

SAGE,

تاریخ نشرو بخش و غیره

[2016]

تاریخ نشرو بخش و غیره

©2016.

نام خاص و کميت اثر

xxi, 373 pages :

ساير جزييات

illustrations ;

ابعاد

23 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research.

بدون عنوان

0

متن يادداشت

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

منبع سفارش / آدرس اشتراک

Sage Pubns, 2455 Teller rd, Thousand Oaks, CA, USA, 91320, (805)4107116

موضوع مستند نشده

Marketing research-- Methodology.

موضوع مستند نشده

Marketing research-- Methodology.

موضوع مستند نشده

Marktforschung

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

McQuarrie, Edward F.

تاريخ عمليات

20200823024225.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y