عنوان

Selling women's history :

شابک

0813576342

شابک

0813576350

شابک

9780813576343

شابک

9780813576350

شابک اشتباه

0813576326

شابک اشتباه

0813576334

شابک اشتباه

0813576342

شابک اشتباه

9780813576329

شابک اشتباه

9780813576336

عنوان اصلي

Selling women's history :

نام عام مواد

[Book]

ساير اطلاعات عنواني

packaging feminism in twentieth-century American popular culture /

نام نخستين پديدآور

Emily Westkaemper.

محل نشرو پخش و غیره

New Brunswick, New Jersey :

نام ناشر، پخش کننده و غيره

Rutgers University Press,

تاریخ نشرو بخش و غیره

[2017]

تاریخ نشرو بخش و غیره

©2017

نام خاص و کميت اثر

1 online resource

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; Introduction; 1. Martha Washington (Would Have) Shopped Here. Women's History in Magazines and Ephemera, 1910-1935; 2. "The Quaker Girl Turns Modern". How Adwomen Promoted History, 1910-1940; 3. Broadcasting Yesteryear. Women's History on Commercial Radio, 1930-1945; 4. Gallant American Women. Feminist Historians and the Mass Media, 1935-1950; 5. Betsy Ross Red Lipstick. Products as Artifacts and Inspiration, 1940-1950.

متن يادداشت

6. "You've Come a Long Way, Baby". Women's History in Consumer Culture from World War II to Women's LiberationEpilogue; Notes; Index; About the Author.

بدون عنوان

0

بدون عنوان

8

متن يادداشت

"Long before American feminists of the 1960s and the 1970s persuaded universities and the public to treat "women's history" as a valid subject for serious study, popular culture dramatized women's pasts. Sentimentalized visions of eighteenth- and nineteenth-century domestic life saturated the twentieth-century consumer culture landscape. Advertisements lobbied housewives to select "Betsy Ross Red" lipstick, and muffin mix containing "Early American flour." Women's magazines, radio broadcasts, and comic books featured historical biographies of famous and forgotten women, including entrepreneurs, activists, educators, and wives of notable men. Selling Women's History provides the first analysis of these diverse messages about women's histories. As twentieth-century American women assumed new social, political, and economic roles, many historical narratives emphasized continuity, sentimentalizing historical figures like Martha Washington as models for the present. Yet women advertisers, script writers, historians, and consumers responded, constructing more dynamic narratives to promote feminism. This work prefigured the subject matter and analytical approach of academic historians of gender, tracking changes in the expectations for women's behavior over time to demonstrate that society rather than biology had limited women. Advertising women's professional societies, established to expand women's employment opportunities, promoted new facets of such familiar icons as the patriotic Colonial Dame and the Quaker Maid, destabilizing the assertion of feminine domesticity made in advertisements themselves"--

متن يادداشت

"Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace"--

منبع سفارش / آدرس اشتراک

JSTOR

شماره انبار

22573/ctt1hzp50x

عنوان

Selling women's history.

شماره استاندارد بين المللي کتاب و موسيقي

0813576334

موضوع مستند نشده

Feminism-- United States-- History.

موضوع مستند نشده

History in advertising-- United States-- History.

موضوع مستند نشده

History in popular culture-- United States-- History.

موضوع مستند نشده

Women in advertising-- United States-- History.

موضوع مستند نشده

Women in popular culture-- United States-- History.

موضوع مستند نشده

Women-- United States-- History.

موضوع مستند نشده

ART-- Popular Culture.

موضوع مستند نشده

DESIGN-- Graphic Arts-- Advertising.

موضوع مستند نشده

Feminism.

موضوع مستند نشده

History in advertising.

موضوع مستند نشده

History in popular culture.

موضوع مستند نشده

HISTORY-- United States-- General.

موضوع مستند نشده

SOCIAL SCIENCE-- Discrimination & Race Relations.

موضوع مستند نشده

SOCIAL SCIENCE-- Minority Studies.

موضوع مستند نشده

SOCIAL SCIENCE-- Popular Culture.

موضوع مستند نشده

SOCIAL SCIENCE-- Women's Studies.

موضوع مستند نشده

Women in advertising.

موضوع مستند نشده

Women in popular culture.

موضوع مستند نشده

Women.

موضوع مستند نشده

United States.

بدون عنوان

7

موضوع مستند نشده

SOC-- 020000

موضوع مستند نشده

SOC-- 031000

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Westkaemper, Emily,1979-

تاريخ عمليات

20200822134015.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y