عنوان

Winning her business :

شابک

1400209978

شابک

1400210003

شابک

1400212936

شابک

9781400209972

شابک

9781400210008

شابک

9781400212934

شابک اشتباه

1400209986

شابک اشتباه

9781400209989

عنوان اصلي

Winning her business :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how to transform the customer experience for the world's most powerful consumers /

نام نخستين پديدآور

Bridget Brennan.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

HarperCollins Leadership, an imprint of HarperCollins,

تاریخ نشرو بخش و غیره

[2019]

تاریخ نشرو بخش و غیره

©2019

نام خاص و کميت اثر

xx, 211 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references.

متن يادداشت

Your biggest growth market is already here -- What selling looks like now -- The four motivators framework -- Motivator#1: Connected: Create an emotional connection with your customers -- Motivator #2: Inspired: Inspire your customers to do business with you -- Motivator #3: Confident: Instill customers' confidence in you and your products -- Motivator #4: Appreciated: Make your customers feel appreciated for their business -- Top trends driving women's buying patterns: A roadmap to exceeding customer expectations -- Your Monday morning action plan.

بدون عنوان

0

متن يادداشت

"Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business; inspired to buy from them specifically; confident in their buying decisions, and; appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business."--provided by publisher.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Women consumers.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Women consumers.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Brennan, Bridget

تاريخ عمليات

20200822181252.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y