عنوان

The fashion forecasters :

شابک

1350017167

شابک

1350017175

شابک

9781350017160

شابک

9781350017177

شابک اشتباه

9781350017153

شابک اشتباه

9781350017184

عنوان اصلي

The fashion forecasters :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a hidden history of color and trend prediction /

نام نخستين پديدآور

edited by Regina Lee Blaszczyk and Ben Wubs.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc,

تاریخ نشرو بخش و غیره

2018.

نام خاص و کميت اثر

xvii, 275 pages :

ساير جزييات

illustrations (some color) ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references (page [264]-267) and index.

متن يادداشت

Beyond the crystal ball: the rationale behind color and trend forecasting / Regina Lee Blaszczyk and Ben Wubs -- Part I. When Paris led and America followed : The rise of color forecasting in the United States and Great Britain / Regina Lee Blaszczyk -- Tobé Coller Davis: a career in fashion forecasting in America / Véronique Pouillard and Karen J. Trivette -- Part II. Going international : From window dresser to fashion forecaster: David Wolfe of the Doneger Group tells how he got started in trends -- What do baby boomers want? How the swinging sixties became the trending seventies / Regina Lee Blaszczyk -- The view from Paris: Nelly Rodi and the early days of French trend forecasting -- Fibers, feathers, and the future: Ornella Bignami on the importance of materials -- Fashion prediction and the transformation of the Japanese textile industry: the role of Kentaro Kawasaki, 1950-1990 / Pierre-Yves Donzé -- Interstoff's Fashion Table: the internalization of fashion forecasting at the world's most important fashion fabric fair / Ben Wubs -- The role of the Pitti Uomo Trade Fair in the menswear fashion industry / Mariangela Lavanga -- Part III. The digital imperative : Looking behind the scenes of Swedish fashion forecasting / Ingrid Giertz-Mårtenson -- Trending online: Valerie Wilson Trower discusses Stylesight in the Asia Pacific region -- Fast fashion, fast futures: Catronia Mcnab on WGSN and the global digital world -- Part IV. Conclusion : Fashion futures / Regina Lee Blaszczyk and Ben Wubs.

بدون عنوان

0

متن يادداشت

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

شماره استاندارد بين المللي کتاب و موسيقي

9781350017153

موضوع مستند نشده

Clothing trade-- Forecasting.

موضوع مستند نشده

Fashion-- Forecasting.

موضوع مستند نشده

Beauty and Fashion.

موضوع مستند نشده

Beauty and Fashion.

موضوع مستند نشده

Clothing trade-- Forecasting.

موضوع مستند نشده

Fashion-- Forecasting.

موضوع مستند نشده

FashionClothing tradeFashionClothing trade-- Forecasting.-- Forecasting.-- Forecasting.-- Forecasting..

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Blaszczyk, Regina Lee

مستند نام اشخاص تاييد نشده

Wubs, Ben

تاريخ عمليات

20200822174040.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y