عنوان

Crafting and executing strategy :

شابک

1260075109

شابک

1260157180

شابک

1260565742

شابک

9781260075106

شابک

9781260157185

شابک

9781260565744

عنوان اصلي

Crafting and executing strategy :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the quest for competitive advantage: concepts and cases /

نام نخستين پديدآور

Arthur A. Thompson, The University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, Texas A&M University-Corpus Christi, A.J. Strickland III, The University of Alabama.

وضعيت ويراست

22nd edition.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

McGraw-Hill Education,

تاریخ نشرو بخش و غیره

[2020]

تاریخ نشرو بخش و غیره

©2020

نام خاص و کميت اثر

1 volume (various pagings) :

ساير جزييات

illustrations (chiefly color) ;

ابعاد

26 cm

متن يادداشت

Includes bibliographical references and indexes.

متن يادداشت

Part 1: Concepts and Techniques for Crafting and Executing Strategy -- What is strategy and why is it important? -- Charting a company's direction -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- Part 2: Cases in Crafting and Executing Strategy -- Mystic Monk Coffee -- Airbnb in 2018 -- Wil's Grill -- Costco Wholesale in 2018: mission, business model, and strategy -- Competition in the craft beer industry in 2018 -- Fixer Upper: Expanding the Magnolia Brand -- Under Armour's strategy in 2018: Efforts to Revive North American Sales and Profitability -- MoviePass -- Are Subscribes Loving It to Death? -- TOMS Shoes: Expanding Its Succcessful One For One Business Model -- Lola's Market: Capturing A New Generation -- iRobot in 2018: Can the Company Keep the Magic? -- Chipotle Mexican Grill's Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth? -- Twitter Inc. in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? -- Netflix's Strategy in 2018: Does the Company Have Sufficient Competitive Strength to Fight Off Aggressive Rivals? -- Walmart's Expansion into Specialty Online Retailing -- Amazon.com, Inc.: Driving Disruptive Change in the U.S. Grocery Market -- Aliexpress: Can It Mount a Global Challenge to Amazon? -- Tesla Mortors in 2018: Will the New Model 3 Save the Company? -- Mattel Incorporated in 2018: Can Ynon Kreiz Save the Toys? -- Shearwater Adventures Ltd. -- TJX Companies: It's Strategy in Off-Price Home Accessories and Apparel Retailing -- IKEA's International Marketing Strategy in China -- PepsiCo's Diversification Strategy in 2018: Will the Company's New Businesses Restore its Growth? -- The Walt Disney Company: Its Diversification Strategy in 2018 -- Robin Hood -- Dilemma at Devil's Den -- Nucor Corporation in 2018: Contending with the Challenges of Low-Cost Foreign Imports and Launching Initiatives to Grow Sales and Market Share -- Vail Resorts, Inc. -- Starbucks in 2018: Striving for Operational Excellence and Innovation Agility -- Concussions in Collegiate and Professional Football: Who Has Responsibility to Protect Players? -- Chaos at Uber: The New CEO's Challenge -- Profiting from Pain: Business and the U.S. Opioid Epidemic.

بدون عنوان

2

عنوان روي جلد

Crafting & executing strategy :

ساير اطلاعات عنواني

the quest for competitive advantage: concepts and cases

موضوع مستند نشده

Strategic planning, Case studies.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

Strategic planning.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Thompson, Arthur A.,1940-

مستند نام اشخاص تاييد نشده

Gamble, John, (John E.)

مستند نام اشخاص تاييد نشده

Peteraf, Margaret Ann

مستند نام اشخاص تاييد نشده

Strickland, A. J., (Alonzo J.)

تاريخ عمليات

20200822165911.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y