عنوان

Data driven :

شابک

1260441539

شابک

9781260441536

شابک اشتباه

9781260441543

عنوان اصلي

Data driven :

نام عام مواد

[Book]

ساير اطلاعات عنواني

harnessing data and AI to reinvent customer engagement /

نام نخستين پديدآور

Tom Chavez, Chris O'Hara, Vivek Vaidya.

وضعيت ويراست

1 Edition.

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

McGraw-Hill Education,

تاریخ نشرو بخش و غیره

[2019]

نام خاص و کميت اثر

xx, 230 pages ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references.

متن يادداشت

Origins -- The magic coffee maker -- The emergence of people data -- Three core principles for building a winning data strategy -- Data in, data out -- The five sources of data-driven power -- Making it real for your organization -- The new basis of competition : know, personalize, and engage -- Seven forecasts to light up your future sensors.

بدون عنوان

0

متن يادداشت

"The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world. A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)--we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success; Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal; Capture, organize, and analyze data from every source and activate it across every channel; Create a data-powered marketing strategy that can be customized for any audience; Serve individual consumers with highly personalized interactions; Deliver better customer service for the best customer experience; Improve your products and optimize your operating systems; Use AI and IoT to predict the future direction of markets. You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next."--Book jacket.

موضوع مستند نشده

Artificial intelligence.

موضوع مستند نشده

Computer security.

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Artificial intelligence.

موضوع مستند نشده

BUSINESS & ECONOMICS / Commerce.

موضوع مستند نشده

Computer security.

موضوع مستند نشده

Computersicherheit

موضوع مستند نشده

Consumer behavior.

موضوع مستند نشده

Künstliche Intelligenz

موضوع مستند نشده

Marketing

موضوع مستند نشده

Verbraucherverhalten

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Chavez, Tom

مستند نام اشخاص تاييد نشده

O'Hara, Chris

مستند نام اشخاص تاييد نشده

Vaidya, Vivek

تاريخ عمليات

20200822165857.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y