عنوان

Strategic Marketing :

شابک

0429489323

شابک

042995154X

شابک

0429951558

شابک

0429951566

شابک

113859363X

شابک

9780429489327

شابک

9780429951541

شابک

9780429951558

شابک

9780429951565

شابک

9781138593633

شابک اشتباه

1138593648

شابک اشتباه

9781138593633

شابک اشتباه

9781138593640

عنوان اصلي

Strategic Marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

Concepts and Cases.

محل نشرو پخش و غیره

Milton :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2018.

نام خاص و کميت اثر

1 online resource (159 pages)

متن يادداشت

Competition

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Cover; Half Title; Title Page; Copyright Page; Dedication; Table of contents; About the authors; Preface; Chapter 1 Strategic marketing; Sustainable competitive advantage; Gaining strategic competitive advantage; Analysis of the strategic situation; The current situational advantages; Strategic marketing objectives; Identifying and evaluating strategic alternatives; Strategy to select and implementation; The market-driven organization; Conclusion; XFINITY from Comcast: the quest for better customer service; Industry; History; Current status of the company; Looking ahead; Spirit Airlines

متن يادداشت

Background/company information historyIndustry information; The airline industry; The ultra low-cost airline industry; Competitors; American Airlines; Southwest Airlines; United Airlines; Delta Airlines; JetBlue Airways; Customer/consumer; The way forward; References; Chapter 2 Strategic segmentation; Market definition; Objectives of market segmentation; Bases for segmenting product-markets; Segmentation implementation; Target markets; Conclusion; Burger King identity crisis: who is it now?; Company background; The fast food industry; Competitors; The McDonald's way; Yum! Brands; Wendy's

متن يادداشت

Changing factorsThe health conscious consumer; Threat of fast casual restaurants; Targeting a market; Baby boomers; Millennials; Generation X; Burger King's strategic positioning; The way forward; Florida Blue: the blues of the Affordable Care Act; Company information; Industry information; Competition; Consumer information; The issues; What did they do?; References; Chapter 3 Competitive analysis and positioning; Price positioning; Innovative positioning; Service positioning; Benefit positioning; Corporate citizenship positioning; Conclusion; McDonald's all-day breakfasts; Background

متن يادداشت

DHLAmazon; How should FedEx evolve?; References; Chapter 4 Strategies for growth; Types of product-market structures; Sources of organizational growth; Strategy by simple rules; Conclusions; Twitter; Competition; The history of Twitter; Current status; Jack Dorsey -- background and influences; Twitter's problem; CrossFit SOFLA: growing pains; CrossFit headquarters and CrossFit's position in the fitness industry; Challenging the paradigm of fitness; The affiliate model; Business culture; Services offered; Service strategy; Type of customers SOFLA is trying to attract; Current marketing efforts

متن يادداشت

Target marketThe company; Political/ legal; Technological; Company info/organizational analysis; Stakeholders; Business culture; Organizational structure; Strategies; Restaurant industry info/micro-environment; Quick service restaurants segment; Fast casual dining segment; All-day breakfast market; Everyday restaurant war; Customer/consumer info; Millennials; Kids and family; Students; How does McDonald's deliver customer value?; Issues/business performance; FedEx: how to beat the competition; Introduction; Background; Services of FedEx Corporation; Competitive positioning; Competition; UPS

بدون عنوان

0

بدون عنوان

8

بدون عنوان

8

بدون عنوان

8

بدون عنوان

8

متن يادداشت

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;apply ethical frameworks to strategic marketing situations.examine the role of corporate, business, and marketing strategy in strategic marketing;interpret the various elements of marketing strategy and apply them to a particular real-world situation;recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

منبع سفارش / آدرس اشتراک

Ingram Content Group

شماره انبار

9780429951558

عنوان

Strategic Marketing : Concepts and Cases.

شماره استاندارد بين المللي کتاب و موسيقي

9781138593633

موضوع مستند نشده

Marketing-- Management, Case studies.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Strategic Planning.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

BUS-- 043000

موضوع مستند نشده

BUS-- 063000

موضوع مستند نشده

KJS

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Abratt, Russell.

مستند نام اشخاص تاييد نشده

Bendixen, Michael.

تاريخ عمليات

20200822163248.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y