عنوان

Strategic writing :

شابک

1138037109

شابک

1138037125

شابک

9781138037106

شابک

9781138037120

شابک اشتباه

9781315178035 (ebk)

عنوان اصلي

Strategic writing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

multimedia writing for public relations, advertising and more /

نام نخستين پديدآور

Charles Marsh, David W. Guth, Bonnie Poovey Short.

وضعيت ويراست

Fourth edition.

محل نشرو پخش و غیره

New York, NY :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2018.

تاریخ نشرو بخش و غیره

©2018

نام خاص و کميت اثر

vii, 348 pages :

ساير جزييات

illustrations ;

ابعاد

26 cm

متن يادداشت

Includes index.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Machine generated contents note: SECTION 1 Strategic Writing -- 1A.Introduction -- 1B.The Importance of Good Writing -- 1C.Research, Planning and the Writing Process -- 1D.Writing for the Web -- 1E.Writing for Social Media -- 1F.Broadcast/Podcast Writing -- 1G.Strategic Design -- 1H.Integrated Marketing Communications -- 1I.Ethics and Strategic Writing -- 1J.Diversity and Strategic Writing -- 1K.Persuasion and Strategic Writing -- 1L.The Law and Strategic Writing -- 1M.Jobs in Strategic Writing -- SECTION 2 Strategic Writing in Public Relations -- 2A.Introduction -- 2B.Social Media in Public Relations -- 2C.Microblogs and Status Updates -- 2D.Blogs -- 2E.Podcasts -- 2F.Websites -- 2G.News Release Guidelines -- 2H.Announcement News Releases -- 2I.Feature News Releases -- 2J.Hybrid News Releases -- 2K.Social Media News Releases -- 2L.Media Advisories -- 2M.Pitches -- 2N.Video News Releases and Organizational Storytelling -- 2O.Digital Newsrooms and Media Kits -- 2P.Backgrounders

متن يادداشت

Note continued: 2Q.Fact Sheets -- 2R.Photo Opportunity Advisories -- 2S.Newsletter and Magazine Stories -- 2T.Annual Reports -- 2U.Speeches -- SECTION 3 Strategic Writing in Advertising -- 3A.Introduction -- 3B.Social Media in Advertising -- 3C.Strategic Message Planners -- 3D.Print Advertisements -- 3E.Radio Advertisements -- 3F.Television Advertisements -- 3G.Web and Mobile Advertisements -- 3H.Radio and TV Promotions -- 3I.Radio and TV Public Service Announcements -- SECTION 4 Strategic Writing in Sales and Marketing -- 4A.Introduction -- 4B.Social Media in Sales and Marketing -- 4C.Content Marketing -- 4D.Proposals and Marketing Communications Plans -- 4E.Mobile Messages -- 4F.Sales Letters and E-Blasts -- 4G.Fundraising Letters and E-Blasts -- 4H.Brochures -- SECTION 5 Strategic Writing in Business Communication -- 5A.Introduction -- 5B.Social Media in Business Communication -- 5C.Business Correspondence -- 5D.Good-News Correspondence

متن يادداشت

Note continued: 5E.Bad-News Correspondence -- 5F.Request Correspondence -- 5G.Job-Request Correspondence -- 5H.Resumes -- 5I.Memoranda -- 5J.Business Reports -- Appendices -- A.A Concise Guide to Punctuation -- B.A Concise Guide to Grammar -- C.A Concise Guide to Style -- D.Tips for Oral Presentations.

بدون عنوان

0

بدون عنوان

0

بدون عنوان

0

موضوع مستند نشده

Business report writing, Problems, exercises, etc.

موضوع مستند نشده

Business writing, Problems, exercises, etc.

موضوع مستند نشده

Business report writing.

موضوع مستند نشده

Business writing.

موضوع مستند نشده

Textproduktion

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Marsh, Charles,1955-

مستند نام اشخاص تاييد نشده

Guth, David

تاريخ عمليات

20200822160432.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y