عنوان

Pricing analytics :

شابک

1315178346

شابک

1351713078

شابک

1351713086

شابک

1351713094

شابک

9781315178349

شابک

9781351713078

شابک

9781351713085

شابک

9781351713092

شابک اشتباه

1138036757

شابک اشتباه

1138623938

شابک اشتباه

9781138036758

شابک اشتباه

9781138623934

عنوان اصلي

Pricing analytics :

نام عام مواد

[Book]

ساير اطلاعات عنواني

models and advanced quantitative techniques for product pricing /

نام نخستين پديدآور

Walter R. Paczkowski

محل نشرو پخش و غیره

London :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2019

تاریخ نشرو بخش و غیره

©2019

نام خاص و کميت اثر

1 online resource (xix, 317 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages [304]-311 and index.

متن يادداشت

Introduction -- Elasticities - background and concept -- Elasticities - their use in pricing -- Conjoint analysis -- Discrete choice models -- MaxDiff models -- Other stated preference methods -- Price segmentation : basic models -- Price segmentation : advanced models -- Working with Big Data -- Big Data pricing models -- Big Data and nonlinear prices.

بدون عنوان

2

متن يادداشت

The theme of this book is simple. The price - the number someone puts on a product to help consumers decide to buy that product - comes from data. Specifically, it comes from statistically modeling the data. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.

منبع سفارش / آدرس اشتراک

Ingram Content Group

شماره انبار

9781351713085

عنوان

Pricing analytics.

شماره استاندارد بين المللي کتاب و موسيقي

9781138036758

موضوع مستند نشده

Pricing.

موضوع مستند نشده

Quantitative research-- Computer programs.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management Science.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Organizational Behavior.

موضوع مستند نشده

Pricing.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Paczkowski, Walter R.

تاريخ عمليات

20200822160424.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y