digital strategies for insight, action, and sustainable performance /
نام نخستين پديدآور
Efraim Turban, Linda Volonino, Gregory R. Wood ; contributing authors, Janice C. Sipior, Guy H. Gessner.
وضعیت ویراست
وضعيت ويراست
10th edition.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Hoboken, NJ :
نام ناشر، پخش کننده و غيره
Wiley,
تاریخ نشرو بخش و غیره
[2015]
مشخصات ظاهری
نام خاص و کميت اثر
xiv, 460 pages :
ساير جزييات
color illustrations ;
ابعاد
29 cm
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and indexes.
یادداشتهای مربوط به مندرجات
متن يادداشت
Part 1. Digital technology trends transforming how business is done. Chapter 1. Doing business in digital times -- Chapter 2. Data governance and it architecture support long-term performance -- Chapter 3. Data management, big data analytics & records management -- Chapter 4. Networks for efficient operations and sustainability -- Chapter 5. Cybersecurity and risk management -- Part 2. Winning, engaging, and retaining consumers with technology. Chapter 6. Attracting buyers with search, semantic, and recommendation technology -- Chapter 7. Social networking, engagement and social metrics -- Chapter 8. Retail, e-commerce and mobile commerce technology -- Part 3. Optimizing performance with enterprise systems and analytics. Chapter 9. Effective and efficient business functions -- Chapter 10. Strategic technology and enterprise systems -- Chapter 11. Data visualization and geographic information systems -- Part 4. Managing business relationships, projects, and codes of ethics. Chapter 12. It strategy and balanced scorecard -- Chapter 13. Project management and SDLC -- Chapter 14. Ethical risks and responsibilities of it innovations.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Information Technology for Management by Turban, Volonino, and Wood engages students with up-to-date coverage of the most important IT trends today. Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutting edge business technologies for achieving managerial goals and objectives. The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Management information systems.
موضوع مستند نشده
Management information systems.
رده بندی ديویی
شماره
658
.
4/038011
ويراست
23
رده بندی کنگره
شماره رده
T58
.
6
نشانه اثر
.
T76
2015
سایر رده بندی ها
شماره رده
QE
1800
TUR
.
کد سيستم
uk-btusl
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )