عنوان

Advertising and the World Wide Web /

شابک

0585081603

شابک

1135672326

شابک

1135672369

شابک

1135672377

شابک

1410602060

شابک

9780585081601

شابک

9781135672324

شابک

9781135672362

شابک

9781135672379

شابک

9781410602060

شابک اشتباه

0805831487

شابک اشتباه

1138003212

شابک اشتباه

9780805831481

شابک اشتباه

9781138003217

عنوان اصلي

Advertising and the World Wide Web /

نام عام مواد

[Book]

نام نخستين پديدآور

edited by David W. Schumann, Esther Thorson.

محل نشرو پخش و غیره

Mahwah, NJ :

نام ناشر، پخش کننده و غيره

Lawrence Erlbaum Associates,

تاریخ نشرو بخش و غیره

1999.

نام خاص و کميت اثر

1 online resource (ix, 317 pages) :

ساير جزييات

illustrations

عنوان فروست

Advertising and consumer psychology

متن يادداشت

"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introduction.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Web advertising's birth and early childhood as viewed in the pages of Advertising age / Esther Thorson, William D. Wells, and Shelley Rogers -- Understanding interactivity of cyberspace advertising / Harper A. Roehm and Curtis P. Haugtvedt -- Current advertising on the Internet : the benefits and usage of mixed-media advertising strategies / Ann E. Schlosser and Alaina Kanfer -- "New and improved!" Advertising in cyberspace : using specific conduits to access browsers and seekers / David R. Fortin -- Children, advertising, and the Internet : an exploratory study / Lucy L. Henke -- Effectiveness of Internet advertising by leading national advertisers / Judy Foster Davis -- Interactive media : a means for more meaningful advertising? / Glen J. Nowak [and others] -- Sophistication on the World Wide Web : evaluating structure, function, and commercial goals of Web sites / Charles Frazer and Sally J. McMillan -- Scaling the Web : a parasocial interaction scale for World Wide Web sites / John Hoerner -- 'Cyberhate' : extending persuasive techniques of low credibility sources to the World Wide Web / Megan McDonald -- Online newspaper advertising : a study of format and integration with news content / Ann M. Brill -- The adoption of the World Wide Web by marketers for online catalogs : a diffusion analysis / Jennifer K. Meyer -- Advertising in an interactive environment : a research agenda / Eloise Coupey -- Cyber-cookies : how much should the public swallow? / Sandra Davidson -- From spam to stern : advertising law and the Internet / Sandra Davidson -- Old-fashioned salesmanship in a newfangled medium / Keith Reinhard -- An audience survey from the first gridiron cybercast / Lynn R. Kahle [and others] -- Conversations with practitioners / edited by David W. Schumann -- Fifty million data points--consumer behavior on the Web / Michael G. Samet -- Loopy : keeping you in the loop / Carole Walters and Teresa Denova -- Interactive media : an agency perspective / Bruce Goerlich -- Relevance, originality, and impact : a new marketing communications model / David King -- Thoughts regarding the present and future of Web advertising / David W. Schumann and Esther Thorson.

بدون عنوان

0

متن يادداشت

"In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as well as its dark side. This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunication."--Jacket.

عنوان

Advertising and the World Wide Web.

شماره استاندارد بين المللي کتاب و موسيقي

0805831487

موضوع مستند نشده

Internet advertising, Congresses.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Distribution.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- General.

موضوع مستند نشده

Internet advertising.

موضوع مستند نشده

BUS-- 043000

موضوع مستند نشده

BUS-- 078000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Schumann, David W.

مستند نام اشخاص تاييد نشده

Thorson, Esther.

مستند نام تنالگان تاييد نشده

Conference on Advertising and Consumer Psychology(15th :1996 :, Bloomfield Hills, Mich.)

تاريخ عمليات

20200822132144.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y