عنوان

Strategic international management :

شابک

3834925357

شابک

3834963313

شابک

9783834925350

شابک

9783834963314

شابک اشتباه

9783834925350

شماره

b624295

عنوان اصلي

Strategic international management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

text and cases /

نام نخستين پديدآور

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.

وضعيت ويراست

2nd ed.

محل نشرو پخش و غیره

Wiesbaden :

نام ناشر، پخش کننده و غيره

Gabler,

تاریخ نشرو بخش و غیره

2010.

نام خاص و کميت اثر

1 online resource (ix, 470 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references (pages 433-465) and index.

متن يادداشت

pt. 1. Introduction to strategic international management -- pt. 2. The external environment -- pt. 3. International coordination -- pt. 4. Foreign operation modes -- pt. 5. Selected value chain activities -- pt. 6. Selected international business functions.

بدون عنوان

0

متن يادداشت

Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions Target Groups Advanced undergraduate students and graduate students majoring in international management or general management Practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland Univ.

منبع سفارش / آدرس اشتراک

Springer

شماره انبار

978-3-8349-2535-0

عنوان

Strategic International Management : Text and Cases.

شماره استاندارد بين المللي کتاب و موسيقي

9783834925350

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Affaires.

موضوع مستند نشده

Economie de l'entreprise.

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Science économique.

موضوع مستند نشده

BUS041000

موضوع مستند نشده

KJC

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Morschett, Dirk.

مستند نام اشخاص تاييد نشده

Schramm-Klein, Hanna.

مستند نام اشخاص تاييد نشده

Zentes, Joachim.

تاريخ عمليات

20200617083445.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y