عنوان

Strategic retail management :

شابک

3658101830

شابک

9783658101831

شابک اشتباه

3658101822

شابک اشتباه

9783658101824

کد کشور

bnb

شماره

b624258

عنوان اصلي

Strategic retail management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

text and international cases /

نام نخستين پديدآور

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.

وضعيت ويراست

Third edition.

نام خاص و کميت اثر

1 online resource

عنوان فروست

Lehrbuch

متن يادداشت

Includes bibliographical references.

متن يادداشت

Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement.

بدون عنوان

0

متن يادداشت

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix. 9783658101831

شماره استاندارد بين المللي کتاب و موسيقي

9783658101824

موضوع مستند نشده

Retail trade-- Management, Case studies.

موضوع مستند نشده

Retail trade-- Management.

موضوع مستند نشده

Business.

موضوع مستند نشده

Commerce.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Retail trade-- Management.

موضوع مستند نشده

Sales management.

موضوع مستند نشده

BUS000000

موضوع مستند نشده

KNP

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Zentes, Joachim

مستند نام اشخاص تاييد نشده

Morschett, Dirk

مستند نام اشخاص تاييد نشده

Schramm-Klein, Hanna

تاريخ عمليات

20201221083419.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

کد کاربرگه

270410

تكميل شده

Y