عنوان

Strategic international management :

شابک

3658078839 ((print))

شابک

3658078847 ((electronic bk.))

شابک

9783658078836 ((print))

شابک

9783658078843 ((electronic bk.))

شماره

b624257

عنوان اصلي

Strategic international management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

text and cases /

نام نخستين پديدآور

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

وضعيت ويراست

3. edition

نام خاص و کميت اثر

xiv, 561 pages :

ساير جزييات

illustrations ;

ابعاد

24cm.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions

بدون عنوان

0

متن يادداشت

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany

موضوع مستند نشده

Business Strategy/Leadership

موضوع مستند نشده

Economics/Management Science

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Management/Business for Professionals

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Strategic planning.

شماره رده

مستند نام اشخاص تاييد نشده

Morschett, Dirk

مستند نام اشخاص تاييد نشده

Schramm-Klein, Hanna

مستند نام اشخاص تاييد نشده

Zentes, Joachim

تاريخ عمليات

20200617083417.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y