عنوان

Strategic international management :

شابک

3658078839

شابک

3658078847

شابک

9783658078836

شابک

9783658078843

شابک اشتباه

9783658078836

شماره

b624256

عنوان اصلي

Strategic international management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

text and cases /

نام نخستين پديدآور

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.

وضعيت ويراست

3rd edition.

نام خاص و کميت اثر

1 online resource (xiv, 561 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.

بدون عنوان

0

متن يادداشت

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.

شماره استاندارد بين المللي کتاب و موسيقي

9783658078836

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

International business enterprises-- Management.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

BUS041000

موضوع مستند نشده

KJC

شماره

ويراست

شماره رده

مستند نام اشخاص تاييد نشده

Morschett, Dirk

مستند نام اشخاص تاييد نشده

Schramm-Klein, Hanna

مستند نام اشخاص تاييد نشده

Zentes, Joachim

تاريخ عمليات

20201221083417.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

کد کاربرگه

270410

تكميل شده

Y