عنوان

Introduction to Electronic Commerce and Social Commerce /

شابک

3319500910

شابک

9783319500911

شابک اشتباه

3319500902

شابک اشتباه

9783319500904

کد کشور

bnb

شماره

b624003

عنوان اصلي

Introduction to Electronic Commerce and Social Commerce /

نام عام مواد

[Book]

نام نخستين پديدآور

by Efraim Turban, Judy Whiteside, David King, Jon Outland.

وضعيت ويراست

4th edition.

نام خاص و کميت اثر

1 online resource

عنوان فروست

Springer Texts in Business and Economics,

شاپا ي ISSN فروست

2192-4333

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

بدون عنوان

0

متن يادداشت

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

منبع سفارش / آدرس اشتراک

Springer Nature

شماره انبار

com.springer.onix. 9783319500911

عنوان

Introduction to electronic commerce and social commerce.

شماره استاندارد بين المللي کتاب و موسيقي

9783319500904

موضوع مستند نشده

Business.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Management information systems.

موضوع مستند نشده

Business & Economics-- E-Commerce-- General.

موضوع مستند نشده

Business mathematics & systems.

موضوع مستند نشده

Business.

موضوع مستند نشده

Computers-- Enterprise Applications-- Business Intelligence Tools.

موضوع مستند نشده

E-commerce: business aspects.

موضوع مستند نشده

Electronic commerce.

موضوع مستند نشده

Management information systems.

موضوع مستند نشده

BUS090000

موضوع مستند نشده

COM064000

موضوع مستند نشده

KJE

موضوع مستند نشده

KJE

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Turban, Efraim

مستند نام اشخاص تاييد نشده

King, David

مستند نام اشخاص تاييد نشده

Outland, Jonathan

مستند نام اشخاص تاييد نشده

Whiteside, Judy

تاريخ عمليات

20201221083128.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

کد کاربرگه

270410

تكميل شده

Y